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GEO 101

Beginner — what GEO is and why it matters.

For
Anyone new to GEO who can already use Google / ChatGPT.
You should already know
None.
After this path
You can define GEO, distinguish it from SEO / AEO / LLMO, and pick which deeper path to take next.
  1. What is GEO

    GEO is the new optimization layer for generative engines (ChatGPT, Perplexity, AI Overviews). Nail the two core definitions before going deeper.

  2. How AI answers actually work

    See the pipeline a generative engine assembles an answer from, and what 'zero-click' means for the traffic you used to get. The mental model later optimization decisions plug into.

  3. SEO vs GEO (and AEO, LLMO)

    Which SEO skills carry into GEO, which get retired, and how the two adjacent acronyms (AEO, LLMO) actually differ. The bridge from old optimization to new.

  4. How AI credits you — citation, mention, link

    An AI answer can credit you three non-equivalent ways: a citation (with reference), a mention (named, no link), or a link (a source, maybe unused). They're different currencies — not better-or-worse versions of the same thing.

  5. Choosing your next path

    Vocabulary done. Pick your next path by role, let a first audit point you at the weakest area, and keep the glossary as backup for any term that comes up later.