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GEO 101

Build the core vocabulary, then choose the right deeper path.

Best for
Anyone new to GEO; familiarity with Google or ChatGPT is enough.
Before you start
None.
By the end
You can explain GEO, distinguish it from SEO, AEO, and LLMO, and choose your next path.
Start at step 1 →
  1. What is GEO

    Establish two definitions first: what a generative engine is and what GEO tries to improve. They provide the vocabulary needed for every later path.

    Time: 10 min

  2. How AI answers actually work

    Trace how a generative engine moves from question to answer, then consider how zero-click behavior changes the value a page can create beyond a visit.

    Time: 10 min

  3. SEO vs GEO (and AEO, LLMO)

    Identify which SEO practices remain useful, which require adaptation, and how AEO and LLMO overlap with or differ from GEO.

    Time: 12 min

  4. How AI credits you: citation, mention, and link

    Distinguish three forms of attribution in AI answers: citations, mentions, and source links. Each records a different outcome and supports different metrics.

    Time: 10 min

  5. Choosing your next path

    Choose your next path by role and by the most consequential gap an initial audit reveals. Keep the glossary nearby as later steps introduce new terms.

    Time: 8 min