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Beginner Time: 10 min
Step 1 of 5

What is GEO

Later GEO decisions depend on a clear definition of both the system and the practice. Use this step to establish that vocabulary, then test whether you can explain why GEO needs a distinct lens without treating it as a clean break from SEO.

Core reading

  1. Generative Engine Optimization
    Wiki
  2. Generative Engine
    Wiki
  3. AI Search Timeline (2022–present)
    Wiki
  4. GEO: Generative Engine Optimization (Aggarwal et al. 2024)
    Papers

Self-check

  • How would you define a generative engine in one sentence?
  • Is 'GEO' the same thing as 'AI search optimization'?
  • Why did GEO emerge as a discipline distinct from SEO?