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Research

The research behind GEO: 70+ papers catalogued, the key ones read closely.

How the engines work

Retrieval, ranking and synthesis inside generative engines — what decides which sources reach the answer.

8 papers

GEO methods

What actually moves visibility: content rewrites, structure, and site-side optimization tested against engines.

20 papers

Measurement & evaluation

Visibility metrics, citation behaviour, benchmarks, and how many samples a reliable reading takes.

23 papers

Manipulation & defense

Ranking attacks, prompt injection and content poisoning — and the defenses proposed against them.

19 papers

Policy & governance

Publisher economics, attribution, copyright, and the regulation forming around AI answers.

6 papers