Pulse
The signal in AI search and GEO: 50+ primary sources, refreshed every 2 hours.
Today
- The evidence on the Jensen Huang leak points to a chip-export fight
Dejan AI Research
I investigated the Jensen Huang scandal because its timing looked arranged. US officials had held intelligence on his relationship with Alice Huang (no relation), a former Megaspeed executive, for ab…
Yesterday
- Kitesurf is now open source
Cloudflare — AI tag Industry analysis
Kitesurf, our experimental browser engine for AI agents, is now open source. Inspect the code, run it locally, or deploy your own instance on Cloudflare Workers.
- Google Tests Dropping AI Mode From Search Bar & Ask Anything
Search Engine Roundtable Industry analysis
Google is testing removing AI Mode from the search tab bar within Google Search and also removing the Ask anything follow-up box within the AI Overviews in Google Search. This follows our reports of…
- Black Friday in AI Search 2026
Profound Vendor
Which brands are winning Black Friday in AI search? Our analysis of nearly 280,000 AI responses across four markets reveals how seasonal pages, clear offer details, and publisher coverage feature in…
- NEW! ChatGPT Now Shows Brand Mentions. 5 Steps to Take Right Now
Semrush Industry analysis
New videos every week with critical updates on SEO and AI visibility. Subscribe: https://social.semrush.com/3RtdGXK Breaking news: OpenAI has launched Businesses in ChatGPT, a beta that includes Busi…
- Daily Search Forum Recap: November 13, 2026
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says it has pushed its biggest model update to…
- What is a pillar page & how to create one (+ examples)
Semrush Blog Industry analysis
Pillar pages can build your authority and increase visibility. Here’s why they matter and how to create them.
- Moved to a CDN: Why Is Everything Crawling Everywhere All at Once?
Watch the full episode right now - https://youtu.be/alGu2A97c98
- Search News Buzz Video Recap: Google November Core Update Is Here, ChatGPT Business Hub Gives Us Clicks, Yahoo Pivot Search & Google Ads Invalid Traffic
Google has begun the rollout of the November 2026 core update. Google also had search ranking volatility on November 8th and 9th. Google released a major update to Google Search with Gemini 4 Hydroge…
- Google November Core Update Is Here, ChatGPT Business Hub Clicks, Yahoo Pivot & Google Ads IVT
Google has begun the rollout of the November 2026 core update. Google also had search ranking volatility on November 8th and 9th. Google released a major update to Google Search with Gemini 4 Hydroge…
- Yahoo Scout To Pay Publishers Through The ILC For Using Content In AI Answers
The Internet Licensing Collective, a nonprofit, publisher-led licensing collective for Internet publishers and creators, launched the other day with Yahoo Scout as its first commercial partner. Yahoo…
- Google AI Overviews AI-Generated Images Have Returned For Some
Google seems to be bringing back the ability for Google Search to generate images on the fly within Google Search. Google initially announced this back in July of this year and then paused the test t…
- Google Merchant Center Deal Ends Annotation No Longer Experimental
Google has dropped the "experimental" label from the Deal Ends annotation for Google Merchant Center Product Listing Ads. Google has also said this feature is no longer available in India; previously…
- How to do an SEO competitor analysis with the Semrush MCP
Learn how to use the Semrush MCP to analyze your competitors’ keywords, pages, and backlinks.
- Google Ads Updates Conversion Lift Set Up Documentation
Google Ads updated its Conversion Lift help documentation primarily to provide more detailed technical requirements and troubleshooting guidance for advertisers setting up incrementality studies. The…
- 239,266 brands, ranked by authority in Gemini 4 Hydrogen, Google's new AI search model
The day after Gemini 4 Hydrogen became the default model in Google's AI Mode, we asked it about brands 52,923 times and ranked the brands it recalls, overall and in 74 industries.
- A Contradiction Judge Counted Reported Teammate Errors as Hallucinations: An Assertion-Aware Re-Score of One Multi-Agent LLM Harness
arXiv cs.CL Research
arXiv:2606.21666v2 Announce Type: replace-cross Abstract: LLM judges that score hallucination flag any statement that contradicts a reference fact. Agents in multi-agent LLM systems quote and dispute…
- Surfer-Optimized Pages Win ~2x More AI Citations: 2026 Data From 2,432 Pages
Surfer Vendor
We tracked 2,432 Surfer-optimized pages: they were cited in almost 2x as many AI answers as matched pages. See the data, and how you can get there too.
- How to Choose an AI Search Visibility Platform
Evertune (evertune.ai) Vendor
Compare AI search visibility platforms on model coverage, sampling depth, prompt sources, citations and actions.
This week
- Indonesia’s new copyright bill would force Google and Meta to pay to aggregate news
Nieman Lab Industry analysis
On Wednesday, Meta, TikTok, and Google testified in the Indonesian parliament in opposition to a new copyright bill. The proposed law would require digital platforms to pay news publishers in Indones…
- Google Search Console Generative AI Performance Report Data Bug Nov 9 - 11
Google has confirmed a data logging bug in the Search Console Generative AI performance report in Search between the dates of November 9 and November 11, 2026 which resulted in a decrease in impressi…
- Introducing Prompt Analysis in Profound
Prompt Analysis shows how people ask AI about your keywords, grouped by intent and funnel stage, so you know which questions to track and write for.
- Google Search Gets Massive Upgrade With Gemini 4 Hydrogen
Google Search has received a "massive upgrade with Gemini 4 Hydrogen," said Nick Fox of Google. "The biggest model upgrade to Search yet has landed," said Robby Stein of Google. It is super fast, has…
- Introducing Gemini 4 Hydrogen
Google DeepMind Platform update
- Google Search gets a major upgrade with Gemini 4 Hydrogen
Google — The Keyword (Search) Platform update
We are bringing Gemini 4 Hydrogen to Google Search globally to provide you with more helpful, visual, and intuitive responses.
- New Google Help Doc Explains How To Identifying Traffic From Google Search
Google has published a new help document named Identify Google Search traffic in your web analytics or server logs. This document explains how to see if Google Search is sending you traffic in your o…
- OpenAI ChatGPT Ads Updates: Intelligent Bidding, New Cost Targets, Geo-Flexibility & Product Set Filters
OpenAI just sent out its weekly ChatGPT Ads update email announcing a number of updates including intelligent bidding, new cost targets in Ads Manager, more geographic flexibility for product feed ca…
- AI vs Human SEO Challenge — Blind Judged by a Pro (Things Got Awkward)
👉 Check how much traffic a page gets with Semrush Organic Research, the tool Dan uses in the video. Try it free for 7 days: https://social.semrush.com/4zAuNrM Can AI do an SEO strategist’s job? We p…
- Daily Search Forum Recap: November 12, 2026
Here is a recap of what happened in the search forums today...
- It's New 11/12: Google Ads Invalid Traffic, Google Ads API & Editor update, AI Overviews & Bing AI
Today we covered the new Google Ads invalid traffic overview card. Google Ads API and Editor were updated. Google Ads disallows impersonating public figures with AI even with disclosure. Google AI Ov…
- Growth Intelligence Brief #27
Growth Memo Industry analysis
Amazon and Best Buy hit record lows again, Wayfair falls 35%, eBay jumps 9%, DoorDash and Grubhub set records, Facebook rises, Wikipedia loses , Reddit gains visibility as its Google clicks fall.
- Gemini writes better answers when it knows the user is a recognised expert
Tell Gemini you're a known expert and its answers get better. Across 15 topics, blind-rated answers scored 7.8 out of 10 for experts and 5.8 with no name.
- Google Ads Disallows Impersonate Public Figures With AI Even If Disclosed
Google Ads clarified in its unacceptable Business Practices policy that impersonating public figures using AI isn't allowed, even if they disclose that they were generated or edited using AI.
- Google Ads Editor Version 2.14 Is Now Available
Google has released version 2.14 of the Google Ads Editor, which includes 10 new features.
- Bing Touts Two Methods To Turn Off AI In Search But It's Not A Search Setting
Microsoft announced, again, that there are ways to turn off AI features in Bing Search. We covered it twice before, but the first time we covered it, Bing had a search setting to disable AI Search (a…
- 13 Things Google Search Console Ranking Data Says
iPullRank Blog Industry analysis
Drawn from Google Search Console data for 166 brands, roughly 9.5 billion impressions and 105 million clicks a month over ~16 months. Findings at a Glance TL;DR: On unbranded queries, click-through r…
- AI traffic quality: Look past the industry benchmarks and measure ROI
Published benchmarks describe someone else‘s site. Here‘s how to measure AI traffic quality in your own analytics and decide whether to invest more.
- Google Placing Source Icons At Bottom Of AI Overviews
Google is testing moving the citations or sources icons to the very bottom of the AI Overviews. Previously, these icons appeared at the top of the AI Overview; now Google is testing placing them at t…
- What is OpenAI's Business Center?
OpenAI’s free business center allows brands to see how often their domain shows up in ChatGPT.
- Introducing Citation Optimization: Land the sources AI trusts, shut down the ones it shouldn’t
Scrunch Vendor
Find the sources AI cites, get added to the ones you can win, fact-check the ones getting you wrong, and take down impostors with Citation Optimization.
- Impostors are in your AI answers: Inside the websites posing as your brand and why LLMs cite them
We analyzed millions of Ai answers to see how often AI assistants cite fake sites posing as real brands. The takeaway? Impostors keep turning up as trusted sources.
- When MCP Servers are (and aren’t) the Right Choice - Gus Pelogia - brightonSEO-October 2026
Recorded at brightonSEO October 2026. Nearly every SEO tool has an MCP server now. Using an LLM to ask questions without UI limitations opens up a wo…
- Google Ads API Version 26.2 Now Out Available
Google Ads has just released a minor update to its Google Ads API - version 26.2. This update touches on assets, campaigns, reporting, and more general updates.
- Google Search AI Overview Definitions Expanded By Default
Google is expanding the AI Overviews for definitions by default, where you no longer have to click on "Show more" to see the full version of the AI Overview. This is similar to when Google confirmed…
- BREAKING: ChatGPT Just Made Its Next Move!
ChatGPT just launched Business Hub — a dashboard where companies can claim their listing, manage their business information, and for the first time, see engagement data straight from ChatGPT!
- ChatGPT Business Hub is live. Here is what to do with it.
ChatGPT Business Hub reports website references, recorded clicks, and discovery topics. What to do this week, what the numbers measure, and where Profound picks up.
- Your choice: Turn AI answers on or off in Bing
Bing Blogs Platform update
When it comes to AI, we believe Bing users should have a choice in how they search. That's why Bing offers both AI-powered and traditional search experiences, including a browser extension that lets…
- Moved to a CDN: Why Is Everything Crawling Everywhere All at Once?
You just added a CDN to your website to make it fast, light, and secure… and now your origin server is busier than ever? Why is sudden crawler traffic hitting your origin server like a firehose… and…
- Daily Search Forum Recap: November 11, 2026
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google has begun the rollout of the November 2026 cor…
- It's New 11/11: Google November Core Update Unleashed, ChatGPT Click Insights, Yahoo Scout, SerpApi
Today we covered Google November 2026 core update being released. OpenAI released the ChatGPT business hub and we have click data. Yahoo Scout is out of beta with 3 billion answers and Yahoo announce…
- The 100 Most Mentioned Brands in ChatGPT (November 2026)
Ahrefs Blog Industry analysis
We counted how many of 5.5 million US ChatGPT answers mention each brand. Walmart comes first, named in 95,605 answers, almost twice as many as second-placed Target. Stores take six of the top 10 spo…
- Google Crawled/Discovered - Currently Not Indexed A Site Quality Issue
This is not new, but hey, John Mueller from Google said it again, getting a status of Crawled/Discovered - Currently Not Indexed within Google Search Console's page indexing report may be a sign that…
- Google Ads Performance Max Page Feeds Updated
Google Ads has updated its Page feeds section for Performance Max campaigns to help advertisers understand how it works. These changes look like they should make it easier for advertisers to know whi…
- Google Ads Brand Lists Global Brand Library
Google updated its About brand settings for Search and Performance Max help document to clarify how to manage brands within your brand list. Specifically, Google said, "Google's brand library uses si…
- An evidence-traceable benchmark of clinical reasoning in large language models
arXiv:2611.13562v1 Announce Type: new Abstract: Benchmark scores for medical large language models (LLMs) are difficult to interpret when scoring criteria cannot be traced to clinical evidence. Here…
- ChatGPT Business Hub: What its analytics actually measure
ChatGPT Business Hub gives marketers first-party data on mentions and website clicks. We explain what those numbers actually measure, what they leave out, and how to use them alongside your existing…
- Google Loses Another Round in Legal Battle Against SerpApi Over Scraping
Google has lost again in SerpApi's scraping legal fight in court, with the court giving Google 21 days to amend its complaint. But this is a major win for SerpApi and this case seems like it might be…
- OpenAI is loosening the lid on the black box with business profiles in ChatGPT
OpenAI is offering business profiles in ChatGPT that come with a view of aggregated metrics. Here’s what brands need to know.
- JioStar’s chief architect on AI discovery at 500M-user scale
OpenAI News Platform update
JioStar’s Vijay Seshadri explains AI discovery at 500M-user scale. Read his lessons on evals, guardrails, and taking AI into production.
- Moving to a CDN without overwhelming your origin (or blocking Googlebot)
Google Search Central Platform update
Deploying a Content Delivery Network (CDN) to distribute your site's assets across fast, globally distributed edge servers closer to users can be a major upgrade for any growing site: it lowers visit…
- AI search moves faster than marketing planning
Peec.ai Vendor
Primary Sources shows how marketers invest, measure, and adapt.
- How To Write With AI Without Sounding Like a Machine - Chima Mmeje - brightonSEO-October 2026
Recorded at brightonSEO October 2026. In this talk Chima Mmeje shares her process for writing thought leadership content using AI tools like Claude a…
- ChatGPT Business Hub with AI Search Click Data #chatgpt #openai #ai #search
OpenAI has just announced the ChatGPT Business Hub, Businesses in ChatGPT. This business hub offers analytics on mentions, profile views and you guessed it, clicks to websites! Yes, OpenAI is showing…
- Google November 2026 Core Update Released #google #seo #search
Google officially announced the rollout of the November 2026 core update just now, on Tuesday at around 1:07 pm ET. This core update is expected to take about 2 weeks to roll out. Google said, "This…
- The Future of SEO When Agents Replace Website Visitors
Voices of Search Industry analysis
Under 50% of web page requests come from humans. Brian Alvey, CTO of WordPress VIP, runs the platform behind NASA, News Corp, Salesforce, and NBC, and previously built more than two dozen CMS platfor…
- Businesses in ChatGPT Business Hub Live With Click Data
OpenAI has just announced the ChatGPT Business Hub, Businesses in ChatGPT. This business hub offers analytics on mentions, profile views, and, you guessed it, clicks to websites! Yes, OpenAI is showi…
- Google November 2026 Core Update Is Rolling Out
Google officially announced the rollout of the November 2026 core update just now, on Tuesday at around 1:07 pm ET. This core update is expected to take about 2 weeks to roll out. Google said, "This…
- UPDATE: November 2026 core update
Google Search Status Dashboard Platform update
Incident began at 2026-11-10 10:06 (all times are US/Pacific ). Released the November 2026 core update , which applies globally and to all languages. The rollout may take up to 2 weeks to complete. A…
- Gemini 4 Carbon Available In Google Search AI Mode
Google released Gemini 4 Carbon, its "strongest model with frontier performance in cybersecurity capabilities and long-horizon agentic workflows across complex knowledge work, software engineering, a…
- AI is becoming an information gateway. Audiences still don’t want it making their news.
In my Nieman Lab prediction this time last year, I wrote that “in 2026, the use of AI as an information gateway will only rise further.” As it turns out, I was right. In new research that I published…
- Where Does ChatGPT Get Its Information? 4 Sources, Explained
ChatGPT gets its information from training data, live web searches, licensed publisher content, and your own context. Here's how each one works. Read more ›
- Gemini 4 Carbon is now available
- The Content Google Rewards in 2027 (That AI Can’t Copy)
👉 Turn topic ideas into SEO-ready articles using the Semrush Content Toolkit. Try it free for 7 days: https://social.semrush.com/4Amz2an Brian Dean spent 47 hours studying sites that are growing fas…
- Daily Search Forum Recap: November 10, 2026
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google said it can take time for search to understand…
- It's New 11/10: Google Ads PPL, ChatGPT visual ads, new site value & bad Google local AI Overviews
Today we covered a new Google Ads pay-per-lead goals terms. OpenAI is rolling out those new visual ads in ChatGPT. John Mueller said new sites take time for Google to understand value. Google local p…
- Semrush vs. Ahrefs: Which is right for your team?
Semrush vs. Ahrefs compared on AI visibility, backlinks, rank tracking, pricing, features, add-ons, scalability, and more.
- Prompt tracking methodology to measure AI visibility
Learn why tracking more AI prompts can still create blind spots and use a prompt tracking methodology that balances coverage, discovery, and verification.
- Google: It Can Take Time To Understand The Unique Value Of New Websites
Google's John Mueller said it can take Google Search some time to understand a new site's "unique value" and then rank it accordingly. He said on Bluesky in response to a new site not being fully ind…
- Google AI Overview Local Pack Dropping Action Buttons, Photos & Reviews
Google is testing removing the action buttons, reviews, photos, etc from the AI Overview version of the local pack. This makes it harder for searchers to visit your website, call your business, get d…
- Filter Google Product Results For Non-Incentivized Reviews
You can now filter your product results to show non-incentivized reviews only. When you click on a product in the search results, either normal search or AI Mode, the product listing detail panel wil…
- ChatGPT Ads While It Creates Your Image Live
OpenAI announced a month ago that it would release a "new visual ad format in ChatGPT" to show ads while ChatGPT makes images for users. Well, that ad format seems to be live - because if you ask Cha…
- Introducing Businesses in ChatGPT
Manage your business information, get insights about how your business shows up, and turn interest into action in ChatGPT.
- From User Behaviors to Satisfaction Judgments: Reasoning about User Satisfaction with AI Overviews
arXiv:2611.10715v1 Announce Type: new Abstract: The growing presence of AI overviews in everyday search makes their effective evaluation essential. Response quality has been the primary focus of exis…
- E-GEO: A Testbed for Generative Engine Optimization in E-Commerce
arXiv:2511.20867v3 Announce Type: replace Abstract: With the rise of large language models (LLMs), generative engines have become powerful alternatives to traditional search, creating the need for ge…
- InFi-Check: Interpretable and Fine-Grained Fact-Checking of LLMs
arXiv:2601.06666v2 Announce Type: replace Abstract: Large language models (LLMs) often hallucinate, yet most existing fact-checking methods treat factuality evaluation as a binary classification prob…
- The Total Prize Drop is here, and millions are up for grabs
What if your next Bing search came with a prize ... like $1,000,000 USD cash, a Mercedes-Benz, or an instant prize? Your shot starts here, let's go.
- Daily Search Forum Recap: November 9, 2026
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. OpenAI is working on a ChatGPT like Search Console, w…
- It's New 11/9: ChatGPT Business Hub, Google ranking update, AI Mode multiturn ads &ChatGPT Ads
Today we covered a preview of the OpenAI ChatGPT Business hub, which is like a Search Console like tool. Google may have released another unconfirmed update. Google AI Mode is testing a continue with…
- The future of SEO: Where search is heading in 2027
SEO will remain relevant as AI changes how people search. Learn what to expect and how to prepare.
- How software buyers use AI
What the prompts of 200 study participants tell us about the software buying process on AI
- Google AI Mode Multiturn Ads Are Live - Follow-Up Query Ads
A couple of weeks ago, Google announced Multiturn ads, ads show up on responses to follow-up user queries. Well, those ads seem live. I was testing AI Mode on Friday afternoon and here are screenshot…
- Bing Ads At Top Of AI Mode Results
Microsoft is showing ads at the top of the Bing AI Mode (formerly Copilot Search) results. Bing will show both normal search ads and also shopping ads at the top.
- Google Ads AI-Generated Summaries Above & Within Ads
Google is testing more AI-generated summaries within its search ads. This one shows AI-generated summaries above the grouping of the sponsored results, summarizing all the ads from all the advertiser…
- Google Ads New Asset Activity Section
Google Ads is testing a new section in the advertiser console named "Asset Activity." Asset Activity is labeled "Beta" within Google Ads and it uses Google AI to give you information on your Google A…
- Google Aggregator & Supplier Units Gain 'Things To Do' Query Support
Google has updated two help documents, the aggregator unit and supplier unit documentation to include support for "things to do" queries. Things to do is not new in Google Search, but Google has just…
- GEO vs SEO: Why SEO Foundations Still Drive AI Search | Natzir Turrado
The Search Session Industry analysis
Is GEO really changing the rules of SEO, or are the fundamentals still what matter most? On this episode of The Search Session , Gianluca Fiorelli si…
- Peec AI CMO: How to Rank in ChatGPT
Why does ChatGPT recommend your competitors instead of your business? Malte Landwehr, CPO & CMO at Peec AI , joins George Vlasyev on The GEO Blueprint to explain what brands can do to improve their A…
- E-commerce Transactions Up 553%! AI Search vs Google: Do Buyers Convert More?
Chris Walsh joins Search With Candour to discuss how AI search is affecting e-commerce and whether AI search users convert at higher rates than tradi…
- Can LLMs Take Retrieved Information with a Grain of Salt?
arXiv:2605.06919v2 Announce Type: replace Abstract: Large language models have demonstrated impressive retrieval-augmented capabilities. However, a crucial area remains underexplored: their ability t…
- L-MARS: Legal Multi-Agent System with Agentic Search and Citation-Faithfulness Audit
arXiv:2509.00761v5 Announce Type: replace-cross Abstract: Large language models are increasingly deployed for legal question answering, where evaluations typically focus on multiple-choice accuracy.…
- Black Friday & Cyber Monday: Dos and don’ts for AI visibility
Learn why year-round fundamentals beat seasonal shortcuts and what actually wins shoppers on Black Friday and beyond.
- 7 Ways to Build an Enterprise AEO Workflow That Leads to Action
Athena HQ Vendor
Learn how to build an enterprise AEO workflow with seven actionable steps for prioritizing opportunities, coordinating teams, and measuring AI search performance.
- The Prompt Tax: What Happens When You Ask AI to Find Experts - Azahara Corrales
Recorded at brightonSEO October 2026. Every day, marketers, recruiters, journalists, and business leaders ask AI to help them find experts, the best…
Earlier
- 301, 302, 307, 308: Which redirect?
Watch the full episode right now - https://www.youtube.com/watch?v=vfGGiFQbb7A
- OpenAI Working On ChatGPT Tools For Business For Analytics & Citations
OpenAI is developing a Search Console- or Webmaster Tools-like tool that lets businesses manage and track their success on ChatGPT. This tool will let you "Claim your business in ChatGPT."
- Daily Search Forum Recap: November 6, 2026
Here is a recap of what happened in the search forums today...
- Profound named a Major Player in the IDC MarketScape: Worldwide Agentic Marketing for B2C Enterprises 2026 Vendor Assessment
Profound has been named a Major Player in the IDC MarketScape: Worldwide Agentic Marketing for B2C Enterprises 2026 Vendor Assessment.
- Why an RFP Is the Wrong Way to Hire an AI Search Agency | Mike King
Thinking about running an RFP to hire a GEO or AI Search agency? iPullRank Founder & CEO Mike King explains why these RFPs keep stalling. From Mike’s CMO Alliance webinar, The GEO Operating System. W…
- Search News Buzz Video Recap: Google Scaled Content Abuse From Facebook, ChatGPT Search 20% Of Google & More SEO, PPC & Local
This week, we covered Facebook's latest AI-slop strategy that likely will get hit by Google's scaled content abuse policy. Google said important URLs can still show in Google Search even after a 400…
- Google Scaled Content Abuse From Facebook, ChatGPT Search 20% Of Google & More SEO, PPC & Local
This week, we covered Facebook’s latest AI-slop strategy that likely will get hit by Google’s scaled content abuse policy. Google said important URLs can still show in Google Search even after a 400…
- Google Business Profiles Manage Offers Help Document
Google has created a new help document named Manage offers on your Business Profile. Offers in Google Business Profiles is available only in select regions and languages and these can be created thro…
- Google AI Mode Asking Searchers To Continue With This Search
Google is now asking searchers to "continue with this search" when they go to AI Mode. This is a way to encourage searchers who started a search in AI Mode to continue and do more searches. You know,…
- Google Pushing AI Mode Users To Opt In To Personal Intelligence
Google is throwing up pop-up notifications in AI Mode to encourage searchers to turn on Personal Intelligence. The pop-up says "Supercharge Search with Personal Intelligence" with a blue continue but…
- Bing Search AI Visual Summary Snippet
Microsoft Bing has a new AI feature in its search results named "AI visual summary." This AI visual summary button is appended to an individual search snippet and when you click on it, it loads a an…
- Your highest-value customers are moving to AI first | With Richard Lim
SearchPilot Industry analysis
We've had a lot of SEO experts and marketing leaders on these webinars. Richard Lim is the first economist.
- 【功能升级】搜索小工具商业品牌物料规范升级公告
Baidu Search Resource Platform Platform update
尊敬的开发者： 您好！为了进一步赋能小工具开发者，支持大家对商业品牌的署名需求，平台对小工具商业品牌物料的准入规范进行了全新升级。本次升级旨在提供更灵活、明确的品牌展示空间，具体规范如下，请知悉并严格遵循： 一、 品牌展示范围升级 应用Logo支持品牌露出 规范为：允许在 icon 的上方或下方添加并露出品牌。最大区域高度为icon高度的 25%。 需居中展示。 示例图： 2. 应用封面图品牌露出
- Meta pulls down controversial terms of service
Meta has indefinitely delayed its proposed commercial terms of service, which would have permitted the company to scrape the websites of Meta Business account users. On Thursday, the company took dow…
- OpenAI Updates ChatGPT Ads Bidding Options For Max Bid or Max CPC
OpenAI has just emailed advertisers within ChatGPT Ads about bidding options changes coming Monday, November 9. This impacts advertisers using Max Bid or Max CPC bidding options.
- Agents aren’t humans (but they kinda are)
AI agents act for millions, but servers see intermediaries that strip user visibility. This post defines the problem space and introduces a collaborative approach to safely identifying, allowing, and…
- Search data for creators in Search Console (New!)
See more at https://youtu.be/P7grNk_REms Do you have a profile on Instagram, TikTok, X, or Youtube? You can now verify ownership of a number of creator profiles - Instagram, TikTok, X, and YouTube -…
- Daily Search Forum Recap: November 5, 2026
Here is a recap of what happened in the search forums today...
- The NEW Way to Do Keyword Research (3 Big Shifts)
👉 Find the keywords and search patterns your customers actually use with Semrush keyword research tools. Try it free for 7 days: https://social.semrush.com/4z5CZPI High search volume alone no longer…
- It's New 11/5: Facebook AI-generated Google spam, clicks spike, more AI Mode ads & ChatGPT Search
Today we covered how Facebook Answers, its AI-generated pages, is scaled content abuse in Google Search with 6 million pages indexed. There was this weird spike in clicks reported in Google Search Co…
- Facebook Answers AI-Generated 6 Million Pages Is Google Scaled Content Abuse
If you looked at the Google Search results recently, you may have stumbled on content from Facebook Answers. Facebook Answers are AI-generated pages, and answers are made up of Facebook posts and pag…
- Google Ads Expands AI Content Disclosure Label To More Regions
Google Ads has expanded the regions where you must disclose whether AI was used in your ads. Google added California, South Korea, and Vietnam to the list, which already included the European Union,…
- Google AI Mode Integrates With Home Services Booking
Google has added home services booking integration within AI Mode. Google has partnered with partners like Angi Home, Thumbtack, Housecall, and GetJobber and will add ServiceTitan soon. It works as e…
- Google Can Temporarily Protect Important URLs From Being Deindexed
Gary Illyes from Google said that when important URLs serve a 4xx status code, Google Search can "temporarily protect the URL from falling out of the index right away." Meaning, Google Search will st…
- Google Business Profiles Car Dealership Inventory Limited Pilot
Google Business Profiles is testing a "new feature pilot" for car dealership inventory, which has limited availability. This seems different from Google's previous local car listings and inventory op…
- Google Ads Gains A New Telemedicine Certification Option
Google Ads announced that in addition to the original telemedicine certification options, Google is adding a new one from the National Association of Boards of Pharmacy (NABP)'s Healthcare Merchant A…
- Drowning in prompts? How to build an AEO program around the data that matters - Samanyou Garg
Recorded at brightonSEO October 2026. AI search teams now have access to more data than ever: prompts, citations, competitors, mentions, sources, vis…
- Google Ads Explains Difference With Search Terms Match Type (Keywords)
Ginny Marvin, the Google Ads Liaison, explained why the Google Ads interface has two different metrics named search terms match type. One is named "Search terms match type" and the other is named "Se…
- Zero Click Singapore 2026 Recap
On November 3, 400+ marketing leaders gathered at Raffles Singapore for Zero Click Singapore 2026. Here are the key takeaways from speakers at Singtel, Standard Chartered Bank, iQuanti, DHL Express,…
- Google Emails: Site Reputation Policy Manual Actions No Longer Impact EEA
Google just sent out emails to some sites that have site reputation abuse policy manual actions that those manual actions won't impact the search results within the EEA, European Economic Area. This…
- Zero Click Sydney 2026 Recap
On October 27, 450+ marketing leaders gathered at Jones Bay Wharf for Zero Click Sydney 2026. Here are the key takeaways from speakers at Rippling, Reddit, Virgin Australia, Atlassian, TBWA, ahm Heal…
- How to track ChatGPT visibility: a practical guide
Learn how to measure ChatGPT visibility, track brand mentions and citations, compare competitors, identify gaps, and improve your AI search presence.
- Daily Search Forum Recap: November 4, 2026
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search Console's performance report is showing…
- 301, 302, 307, 308: Which redirect is the chosen one?
What is the actual difference between a 301 and a 302 redirect and does it affect canonicalization? What on earth are 307 and 308 redirects, and what do they have to do with a chicken's luggage?! 📦�…
- See the agents, set the terms: new visibility and control for personal agents
Personal AI agents have changed how users interact with the web, blurring the lines between automated and human traffic. Learn how Cloudflare gives site owners visibility and control to manage person…
- Microsoft Clarity With New Agentic Analytics & Ask Clarity
Microsoft Clarity added two, well, three, new features today, including agentic analytics, ask Clarity, and brand agent expansion. Microsoft also said, "AI agents nearly doubled in three weeks to alm…
- Muse Spark is now available in Profound
Muse Spark is now available in Profound. Learn what tracking it shows about your brand, and why it isn’t the same as tracking Muse.
- Why Your Org Isn’t Ready for a Platform-Only Approach to AI Search
An AI Search platform can show you that a competitor appears in answers where your brand is missing. The next decision is harder: what should your team change, and who has time to do it? That questio…
- Google AI Mode Now With Up To Four Ads
Google can now show up to four Google Ads in the AI Mode responses for a single query. I mean, I am not sure if this is new, being that Google Ads has been showing four ads for search results officia…
- OpenAI Says ChatGPT Is At 20% Of Google Search Volume
OpenAI's Adam Fry said "ChatGPT's volume of search-like queries is now roughly one-fifth the volume of queries of Google," in an interview with Alex Kantrowitz. "ChatGPT has gone from one billion to…
- WebMCP: What it is, why it matters, and what to do now
WebMCP is a proposed browser-level web standard that lets any webpage declare its capabilities as structured, callable tools for AI agents.
- How to optimize for ChatGPT shopping
How to optimize for ChatGPT shopping: 83% of its carousel products also rank in Google‘s top 40 Shopping results.
- 7 Ways to Get Website Traffic, Explained in 10 Minutes
In this video, we go through the 7 ways to get traffic to your website and rank them by how much each one should shape your marketing strategy, using Ahrefs' own search and AI data. For each one, you…
- Characterizing Adversarial GEO via Implicit Brand Injection
arXiv:2611.04005v1 Announce Type: new Abstract: Generative search engines increasingly shape how users discover products, services, and commercial entities by generating answers from retrieved web co…
- IntentGEO: Intent-aware Generative Engine Optimization for Recommendation
arXiv:2611.04225v1 Announce Type: new Abstract: Large language models (LLMs) increasingly shape recommendations across chatbots, e-commerce, and user-generated content (UGC) platforms, creating deman…
- Introducing Content Generation: Find and fill your AI visibility gaps with a click
Spot the prompts no page on your site answers and generate on-brand content built to beat what AI cites now with Content Generation.
- AI reads your local paper: What testing tells us about the connection between location and AI answers
We analyzed millions of AI answers to see how user location impacts them. The takeaway? The source shaping the answer may be local, even if the question isn’t.
- Search Central Live in Zurich is back!
Search Central Live is coming to Zurich on December 4, 2026! Sessions will cover recent updates in Search, insights into how Search features work, and practical guidance for site owners and SEOs.
- Head-spinning uUpdates to Google Business Profiles - Greg Gifford -brightonSEO-October 2026
Recorded at brightonSEO October 2026. Learn about the latest updates to Google Business Profiles and Local SEO so you can stay ahead of the competiti…
- Google Updates Crawled - Currently Not Indexed Details
Google has updated the page indexing report help documentation, specifically the "Crawled - currently not indexed" section. It now says Google doesn't index all pages, this is a common message, it do…
- Every OpenAI Publisher Partnership, and How Often ChatGPT Cites Them
Each deal works roughly the same way: the publisher licenses its content to OpenAI, and ChatGPT shows summaries of that content with attribution and a link back to the source. That makes these publis…
- The 25 Best AEO/GEO Experts to Follow in 2026
Research is how you answer these questions, and how you keep up with what’s changing in AI search. These are the 25 people publishing the most original research on AI search, and the ones worth follo…
- How to Add Schema Markup to Your Website (Super Easy, Any Platform)
👉 Find invalid schema markup across your whole site using Semrush Site Audit. Try it free for 7 days: https://social.semrush.com/4BYtMLZ Schema markup can make your pages eligible for rich results s…
- Daily Search Forum Recap: November 3, 2026
Here is a recap of what happened in the search forums today...
- It's New 11/3: Google AI Mode missing, AI Overviews shifts right, Google Ads scheduling & PMax brand
Today we covered how Google Search may be testing removing the AI Mode buttons. Google is moving the AI Overviews for branded terms to the right. Google Ads has a new advanced asset scheduling option…
- Google Will Turn Off Google Search For K-12 Schools & Testing Learning Beta
Google announced it will "entirely" turn off Google Search, along with Gemini, Gemini Notebook, and Gemini in Classroom for K-12 schools. "Access to these products will be entirely off for K-12 stude…
- Google AI Mode Biased: It Only Shows Links To Google Flights
Over the weekend, I tested out using Google AI Mode to get flight information and 100% of the time, the only links available within the AI Mode responses were to Google Flights. I am sure the Digital…
- Google Tests Removing AI Mode Button From Search Bar
Google is supposedly testing removing the AI Mode button from the Google Search bar. I cannot replicate this, but it doesn't surprise me that Google would test removing the AI Mode bar for a tiny sub…
- Google Ads PMax Campaigns May Filter Out Navigational & Brand Queries
Google Ads updated its How Performance Max interacts with other campaigns in your account help document to add a new section on how "Performance Max campaigns may also filter out navigational or bran…
- Google On How To Block Popups Using Robot.txt In Search
Google's John Mueller explained how to prevent pop-up dialogs on your website from appearing in Google Search using the robots.txt file. He mentioned how to do this if you are using JavaScript for th…
- Which Types of Mentions Correlate the Strongest With AI Visibility? (260M AI Prompts Analyzed)
But which kind of mention? In our previous research, we analyzed different brand factors alongside AI visibility—including web mentions, anchors, search volume, number of referring domains and so on.…
- How to track your Gemini visibility with and without Semrush
Learn Gemini visibility tracking: what to measure, how to track brand mentions in Gemini manually, and how to scale it with Semrush.
- Affiliate marketing is the gateway to AI visibility
See which affiliate content AI answers cite, based on Semrush‘s own affiliate program data, plus a five-step plan to turn partners into AI visibility.
- DuSE-Bench: Benchmarking Joint Reasoning over Evolving Dialogue and Documents
arXiv:2611.00755v1 Announce Type: cross Abstract: Persistent Web information assistants must combine evolving document facts with user requirements established and revised across sessions. Yet system…
- Automated grounding verification of AI statements about chest radiographs
arXiv:2604.09537v2 Announce Type: replace-cross Abstract: A grounding verifier checks a statement about a patient's image against the radiology report and the cited evidence. The state-of-the-art met…
- RAG-TRACE: Tracing Measurement Evidence and Diagnostic Completeness in AI-Generated ECG Reports
arXiv:2611.01409v1 Announce Type: new Abstract: Purpose: Retrieval-augmented generation (RAG) can introduce electrocardiogram (ECG) criteria that lack patient-specific measurement support. This study…
- What Do LLM Judges Actually Verify? Matched Controls and Record Gaps for Document Currency
arXiv:2611.01311v1 Announce Type: cross Abstract: LLM judges often check, against an amendment record, whether the documents an answer cites are still in force. Such records are rarely complete. From…
- When 200 OK Is Not an Answer: Silent Fetch Failures in Agentic Web Content Acquisition
arXiv:2611.00884v1 Announce Type: new Abstract: Web agents and answer engines fetch pages at question time, and liveness checks of cited sources treat an HTTP 200 response as success. We measure how…
- Do GEO Gains Survive the Live Web? Evaluating In-the-Wild Visibility Gains of Generative Engine Optimization via LIVE-GEO
arXiv:2611.01126v1 Announce Type: new Abstract: Generative engine optimization (GEO) rewrites web content so that LLM-based search systems, also termed generative engines (GEs), rank it higher in the…
- Measuring User Success in Randomized Search Experiments: Interpreting Good Abandonment in Generative AI Search
arXiv:2611.01582v1 Announce Type: new Abstract: Randomized search experiments increasingly evaluate experiences in which large language models answer information needs directly on the results page. C…
- SearchInject: Retrieval Exposure Control for Indirect Prompt Injection in Language-Model Search
arXiv:2611.02643v1 Announce Type: cross Abstract: An indirect prompt injection can affect a search-augmented large language model only after its carrier page reaches model context. SearchInject contr…
- Are Fake Citations a Form of Reward Hacking? A Pre-Registered Study of Post-Training and Citation Cues
arXiv:2611.01313v1 Announce Type: cross Abstract: Post-trained language models fabricate citations at high rates. We ask whether that is reward hacking: scoring well on a proxy for scholarship while…
- Zero Click London 2026 Recap
Over 1,000 marketing leaders gathered at Magazine London for Zero Click 2026. Here are the key takeaways from each session, from De Beers and Nestlé to Anthropic and Bank of Ireland.
- Anthropic, OpenAI, Google, and Microsoft will make it easier for publishers to opt out of being scraped
Right now, if you don’t want your site to be scraped by AI companies, you have to block each company’s crawlers individually. On Friday, Anthropic, OpenAI, Google, and Microsoft said they would suppo…
- Google AI Overviews For Brands Moved To Right Column
Google has moved the AI Overviews for many brand-related keywords to the right-hand column of the search results page. Previously, they appeared at the top or middle of the main search results sectio…
- What channels grow when organic search shrinks?
Similarweb data from the US and France shows where email and paid search are growing, why Direct is holding up better, and how the mix varies by industry.
- Elon Musk’s Grokipedia is littered with mistakes. But Wikipedia could still learn some things from it.
When I saw Grokipedia’s articles about me, the memories came rushing back: my 19 years in minor league baseball, including that impressive season with the Montgomery Rebels when I hit 20 home runs. I…
- Daily Search Forum Recap: November 2, 2026
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google and Microsoft, as well as OpenAI and Anthropic…
- It's New 11/2: Google AI Killing Everything, Including Itself
Today we covered how Reddit’s stock tanked after the CEO admitted its Google traffic dropped. Google said AI Mode ads earn less than traditional search ads. A new small study came out on AI Overviews…
- Gary Illyes Implies Click Data Not Coming To Google Search Console AI Reporting
Gary Illyes from Google has implied that click data and query data are likely not coming to the AI performance report in Google Search Console. Gary Illyes wrote that the Search Console team is inter…
- Google Ads Strategists Using AI-Generated Fake Names & Profile Photos
Google Ads Strategists, who are part of the Google Extended Workforce, are using AI-generated profile photos and names when reaching out to advertisers. An email sent from Kassy Garcia from Google to…
- How Is AI Changing SEO Career Progression?
SEO job postings aren't shrinking; they're being retitled and redistributed. Tyson Stockton is COO and Co-Founder of Previsible, an AI discovery agency serving enterprise teams, and a former VP of Cl…
- Engineering-Led SEO for AI Search | Nitin Manchanda
How can SEO evolve from ranking in search results to becoming the choice of AI agents? In this episode of The Search Session , Gianluca Fiorelli talk…
- AI Mode AIn’t Making Cents. Unpacking Google’s Q3 Earnings Call
Description: This week on Marketing O’Clock, Google’s AI Mode leads to slower revenue growth and Chat GPT Ads creative enhancements will be turned on October 30th. Today’s show is sponsored by Cookie…
- Debunking AI Search Myths: Measurement, “Direct” Traffic, and Location Signals (with André Pitì)
Jack is joined by SEOritmo’s André Pitì to bust common AI search myths. Topics discussed and myths busted: Why AI visibility metrics are modelled est…
- Do Open Language Models Invent Scripture? BILAL-BENCH: Benchmarking Islamic-Source Fabrication in Bengali
arXiv:2610.40996v1 Announce Type: new Abstract: When a language model invents a Qur'anic verse or hadith, it gives false authority to text that readers may treat as sacred. Existing Islamic hallucina…
- Language Models Show Conformity Bias in RAG: When the Majority Endorses a Poisoned Claim
arXiv:2610.41012v1 Announce Type: new Abstract: Retrieval-augmented generation (RAG) can expose language models to misleading evidence in retrieved documents. We investigate whether increasing the nu…
- BlindToChange: AI Agents Can Find Changes When Asked But Do They Look When Needed?
arXiv:2610.41435v1 Announce Type: new Abstract: Given that AI agents can search the web broadly and deeply in real time, it is tempting to conclude that their outputs account for recent world events.…
- Unlocking hidden skills inside Google's model
AI models hold skills no prompt can unlock. We enabled hidden skills inside Google's model through precise tuning of only a small number of its weights.
- DEJAN releases a free sentiment model that scores every sentence on a 7-point scale
Our new sentiment model is free on Hugging Face. It scores every heading, list item and sentence from very positive to very negative, gets 84% of labels exactly right and 95% within one point, and is…
- How to Measure E-Commerce Brand Share of Voice in AI Search Engines
Learn how to measure e-commerce brand share of voice in AI search, benchmark competitors, track AI citations, and connect visibility to revenue.
- Good Data In, Good Data Out: The Prompt Index, MCP, and What AI Visibility Can Unlock -Spencer Stein
Recorded at brightonSEO October 2026. AI visibility numbers are synthetic and non-deterministic — the same prompt can return a different answer twice…
- Who AI Cites Now: How Source Patterns Shifted Since December 2025 - Gintare Rimolaityte
Recorded at brightonSEO October 2026. When an AI engine answers a search, it pulls from a handful of sources and cites them. That set is not fixed. I…
- Why search insights belong in the boardroom and how to get them there - Joseph Bauermeister.
Recorded at brightonSEO October 2026. Search sits on more customer behaviour than almost any other part of the marketing mix, yet many c-suite leader…
- Getting Your Brand Found by AI Agents: A Practical Guide to GEO - Jean Sarunporn
Recorded at brightonSEO October 2026. Search is no longer just a page of links to scroll. Increasingly, it's a single answer chosen by an AI agent, a…
- The Semantic Web Prophecy - Gareth Simpson - brightonSEO-October 2026
Recorded at brightonSEO October 2026. In 1989 Tim Berners-Lee invented the World Wide Web, a web of documents built for humans. In 2001 he envisaged…
- How to Track Competitor E-Commerce Brand Mentions in AI Search Results
Learn how to track competitor e-commerce brand mentions in AI search, compare recommendations and citations, and turn competitive insights into action.
- We rewrote the alt text on Google Store's Pixel Watch 5 page. Its images went from a 30% to an 84% match.
Google Store's Pixel Watch 5 page has 109 images. 47 had no alt text and menu images carried labels like "Browse all offers". After a page scan in Image Optimizer, the average match between alt text…
- New asset: AI Search Visibility Pitch Deck
Make the budget case for AI visibility before attribution catches up
- Google Adopts New AI Training Control
Google is adopting new AI training controls, under consideration by the IETF, that should simplify and streamline AI training controls for publishers and site owners.
- Microsoft Bing New AI New Controls With AI Training From AI Search Grounding
Microsoft just announced new Bing AI content controls "offering newer, simpler, and clearer preferences that allow you to make choices about training, grounding, or both while remaining eligible for…
- Store API keys securely, understand bot traffic changes, and more in Profound
Store API keys in Secret Manager without exposing them, investigate bot traffic changes, and build dashboards by describing the report you need to your AI Marketer.
- Your content, your choice: clearer preferences for training and grounding
Microsoft is expanding web publisher choice with independent preferences for training and grounding, building on a shared industry training preference – without changing eligibility for Bing search r…
- ChatGPT Gets Wider Ads, Multi-Image Ads Expands, Expansion & More
OpenAI just sent its weekly email update to advertisers announcing the ChatGPT Ads are live in 26 more countries, a new wider standard ad unit format, Multi-image ads are now available in open beta t…
- Machine-Readable Training Preference Signal
IETF AI Preferences (AIPREF) Regulation
New version available: draft-kelley-aipref-training-preference-signal-00.txt
- Google Q3 2026 Earnings Call: Agentic Search, Connected Apps (MCP) & Gemini 4 Carbon
I went through the entire Google Q3 2026 earnings call transcript to pull out what actually matters for SEOs, business owners, and anyone building for the AI era. Even though Alphabet stock dropped a…
- Daily Search Forum Recap: October 30, 2026
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Ads in Google AI Mode make Google less per search, bu…
- Search News Buzz Video Recap: Google Volatility X2, Spam Updates, AI Overviews Everywhere, Blending Ads & Organic, Google & Microsoft Earnings
This week, we reported on Google Search volatility not once but twice this week. Google warned tools on user-generated spam guidelines. Google downplayed the importance of fresh indexing reporting. G…
- Google Volatility X2, Spam, AI Overviews Everywhere, Blend Ads & Organic, Google & Microsoft Earning
This week, we reported on Google Search volatility not once but twice this week. Google warned tools on user-generated spam guidelines. Google downplayed the importance of fresh and much more... SPON…
- Google AI Overviews & AI Mode 0.9% Click-Through Rate, Opt Out Study Says
Everyone has been asking, what is the click-through rate you get from Google Search AI features such as AI Overviews and AI Mode. Well, a new small study says the click-through rate is about 0.9%. Th…
- Bing Showing Ads Within AI Overviews
Microsoft is now showing ads within the Bing AI Overviews powered by Copilot. I don't think I've seen ads within the AI responses in Bing Search and I personally still cannot trigger them, but Khusha…
- Google & Bing Halloween Search Easter (Pumpkin) Eggs
Halloween is tonight/tomorrow and to celebrate both Google and Bing has special easter eggs (or should I call them pumpkins) for its search results. Google asks you to find a costume using AI Mode, w…
- Google's Gary Illyes: AI Made Bot Impersonation Worse
Gary Illyes from Google was recently interviewed by Aneta Samkoff, host of the Odys Podcast. The topic was all about bots and crawlers and they covered a lot of ground. Gary said bot impersonation is…
- Google Gemini Stopped Attaching UTM Parameters To Cited URLs
Google seems to have stopped appending UTM parameters on Gemini links, the cited URLs in Gemini's AI responses. Google started adding UTM parameters to links in Gemini in early September, but then, a…
- Making it easier for websites to express AI training preferences
OpenAI will honor a shared robots.txt signal to help website operators communicate their AI training preferences to participating providers.
- Predicting What Answer Engines Cite: Open Decision Models, Rerankers and a Distilled 4B Student on Ten Engines under Controlled Retrieval
arXiv:2610.38090v1 Announce Type: new Abstract: Generative engine optimization needs a scorer that ranks candidate pages by the share of an answer they will receive as citations. We measure pretraine…
- Does the Citation Matter? Quality, Grounding, and Physician-Rubric Accuracy of Google's AI Overviews for Medical Information
arXiv:2610.39339v1 Announce Type: new Abstract: Google's AI Overviews (AIOs) are the first result users encounter when searching the web, shifting the work of selecting and evaluating sources from th…
- Manifest-Assisted Retrieval in Artificial Intelligence Search: Evidence Gaps and a Security Evaluation
arXiv:2610.38361v1 Announce Type: cross Abstract: The external sources retained in our non-systematic audit did not isolate the incremental security or utility effect of consuming /llms.txt while ord…
- The System Hallucination Scale (SHS): A Human-Centered Instrument for Assessing Perceived Reliability of Large Language Models
arXiv:2603.09989v2 Announce Type: replace Abstract: Large language models routinely produce factually incorrect or misleading outputs, yet conventional automated benchmarks overlook how users perceiv…
- JANUS: Evaluating Goal-Conditioned Distortion in Factually Grounded LLM Communication
arXiv:2606.10852v2 Announce Type: replace Abstract: LLM deception is often evaluated through fabricated claims, explicit lies, or strategic concealment. Yet misleading communication can also arise fr…
- Fair use benefits everyone
OpenAI shares excerpts from court briefs by creators, academics, accessibility advocates, and legal experts, among others, on how fair use supports AI training and innovation.
- YouTube in AI search: see which channels, videos and moments AI cites
AthenaHQ now breaks YouTube citations down by channel, video category, length, and the exact moment in a video that an AI answer links to.
- Supporting a shared AI training control for websites
Today, we're announcing our plans to support a shared AI training control in robots.txt. This will help websites express their AI training preferences across multiple AI providers in a single step an…
- Google's John Mueller: Eventually Systems Will Catch The AI Spam & Tricks
Google's John Mueller was interviewed by David Iwanow, where he shared information on AI-generated content, the future of SEO, technical SEO, the crawl stats report, redirect chains, ecommerce produc…
- Google Business Profiles AI-Powered Messaging Expands
Google seems to be rolling out access to the Google Business Profile AI-powered messaging feature to more businesses. I believe we covered this in June of this year, but since then, Google made some…
- How does personal context change LLM responses?
Across 2,240 shopping answers from ChatGPT and Muse Spark, we found that personal context changes which products AI recommends, even when users haven’t stated an explicit product preference. Details…
- This SEO Tactic Was Dead. AI Brought It Back
👉 Find the outlets LLMs cite most in your niche and turn them into a guest post pitch list with the Semrush AI PR Toolkit. Try it free for 7 days: https://social.semrush.com/4yLz4qY Guest posting ea…
- Google: Ads In AI Mode Earning Less Than Traditional Search Ads
Google announced earnings yesterday, and during the earnings call, Philipp Schindler, Google's senior vice president and chief business officer, said that ads in AI Mode have a "lower monetization" t…
- Daily Search Forum Recap: October 29, 2026
Here is a recap of what happened in the search forums today...
- How Stable Are AI Citations? 10 Things We Learned Tracking 37,500 Citations
Key takeaways: Treat citation volatility as normal. It seems to be a built-in trait of AI answers, and it may change significantly with model updates. So, aim to appear more often over time, not to h…
- Why Is AI Discovery Replacing the Search Industry’s Acronym Debate?
Four acronyms now compete to define search: GEO, SEO, AEO and LLMO. Jordan Koene is CEO and Co-Founder of Previsible, the AI discovery agency he founded in 2020. He previously served as CEO of Search…
- Google Does Not Show All Spammy Links In Search Console
Google does not show all links, and not all spammy links, within the Search Console links report. This is not new, Google has long said that the link report only shows a sampling of links.
- Google AI Overviews With Query Refinement Bubbles
Google is testing query refinement bubbles at the top of the AI Overviews in Google Search. But clicking the refinement bubble does not change the query, instead, it takes you into AI Mode for that q…
- Google AI Mode Tests Blending All Products With Sponsored Products
Google seems to be testing mixing sponsored products, ads, within the organic product results in AI Mode. Google has this line above the product results that can say "Sponsored" and "All products." E…
- Google Merchant API With New October 2026 Updates
Google has released several updates to the Merchant API for October 26. The update expands YouTube Shopping and AI-commerce reporting, adds product attributes for videos and warranties, improves disa…
- Is Google Testing Dropping Citations Cards From AI Overviews?
Google may be testing removing the citations card on the Google AI Overviews section. So when you do a search on desktop and see an AI Overview, Google generally shows a citations card that has links…
- How the Same 16,000 Users Behave in AI Search vs. Google
Comparing AI and Google searches among the same group of users over a month to examine how their behavior differs between platforms. TL;DR: I matched 16,310 users across two Datos panels to compare h…
- We Trained AI. Now AI Trains Us.
People take on AI's reasoning as their own, and it shapes how they decide next time.
- Google Expands Ads In AI Mode To More Countries & Multiturn Ads In U.S.
Google announced it is expanding ads in AI Mode to several more countries including Australia, Canada, India, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, the Philippines, and Singapore. Then in…
- Google Ads API Version 26.1 Now Out Available
Google Ads has just released a minor update to its Google Ads API, this is version 26.1. This update touches on assets, campaigns, local services, recommendations, reporting, and targeting.
- You Can Now Build Apps For Google Search: Connected Apps Platform
Google announced today that you and your developers can now build apps for Google Search and Gemini. Google wrote, "today we're launching the preview of our Connected Apps Platform, a unified way for…
- Meta pledges to consult publishers before finalizing its new terms
Meta will complete “a full consultation” with news industry leaders before implementing its controversial new terms — even if it means another delay, an executive for the social media company announc…
- Gemini 4 Carbon: Our next frontier model
- Google Explains Why 404 Errors Aren't Scary 👻
Google is out with a new video in The Non-Canonical Cabinet series, this one is on 404 pages and why they are not scary. I like how they also timed the video with a Halloween theme.
- Four Steps to Show Up in LLM Answers
@semrush — subscribe for weekly tutorials on AI Visibility 🚀
- Daily Search Forum Recap: October 28, 2026
Here is a recap of what happened in the search forums today...
- Should we be scared of a 404 status code?
Do 404 "Not Found" status codes trigger site wide disasters or haunt your crawl budget? Should you redirect every dead URL straight to your homepage? 👻 ...And the most terrifying question of all: wh…
- How Can Search Leaders Turn Practitioner Insights into Strategic Learning?
Over 1,900 episodes have turned search conversations into compounding practitioner knowledge. Jordan Koene, CEO and Co-Founder of Previsible, the AI discovery agency serving enterprise teams, previou…
- Google Business Profiles Adds Facebook Messenger M.me Links
Google is emailing businesses to let them know it is automatically adding Facebook (Meta) Messenger M.me links to their Google Business Profile. I don't think I've seen Google add m.me links to a Goo…
- Google AI Mode: All You Need to Know
Then, at Google I/O in May 2026, Sundar Pichai called AI Mode “our biggest upgrade to Search ever” and said it had passed 1 billion monthly active users. It’s no longer just an experiment. AI Mode no…
- AI Discoverability, Page types, and more (September 2026)
We’ve got 5 updates this month, from a brand-new AI Discoverability category in Site Audit to Page types in Site Explorer, and more. Let’s dive in. AI Discoverability issues AI Discoverability is a n…
- Google sends Knowledge Graph facts to AI Mode as uncited "Biography" search results
AI Mode receives Knowledge Graph biographies of people and companies as search results with no URL. Building on Natzir Turrado and Olivier de Segonzac: 99 QRS providers, 542 result types and 268 quer…
- When Is Additional Retrieval Worthwhile? A Cost-Aware Study of Evidence Gain and Answer Reliability in RAG
arXiv:2610.37358v1 Announce Type: new Abstract: Retrieval-augmented generation (RAG) can benefit from more sophisticated retrieval, but extra retrieval may be unnecessary for many questions and gains…
- Role-Augmented Intent-Driven Generative Search Engine Optimization
arXiv:2508.11158v3 Announce Type: replace Abstract: Generative search engines (GSEs), which combine large language models (LLMs) with retrieval-augmented generation (RAG), are reshaping how users acc…
- Introducing Agentic GEO: Turn AI Visibility Data Into Action
Evertune’s agentic GEO suite helps marketers understand what’s driving their AI visibility and act on it.
- 【工具】索引量工具恢复公告
尊敬的各位站长： 资源平台于10月中旬进行整体工具更新维护。索引量工具自2026年10月14日起出现异常并暂停更新。经系统升级优化，该工具已于2026年10月23日恢复正常服务。 受本次异常影响，2026年10月14日至2026年10月23日期间展示的数据不具备参考价值，请勿将其作为相关决策依据。 目前，平台已强化数据稳定性保障，并将持续监控系统运行。由此给您带来的不便，敬请谅解。 特此公告。
- How SIXT increased AI citations of its partner listings by 320%
SIXT edited its partner listings, not its site. AI citations went up.
- How to optimize content for Claude search
How Claude chooses which parts of your page to read and cite
- AI Overviews Just Almost Doubled on Buying Searches
AI Overviews now appear on 88% of the commercial keywords we tracked, up from 46% a year ago! Read the full story on the Semrush blog: semrush.com/blog
- Creators who show their sources build trust, survey finds
About one in five U.S. adults regularly gets their news from news creators on social media platforms, but it can be difficult for audiences to suss out which personalities to trust amid an avalanche…
- How to Make Sense of Conflicting SEO Advice (Without Losing Your Mind)
👉 Learn how to build an SEO strategy around your own goals with this guide and free workbook: https://social.semrush.com/3Um7H8R Are GEO and SEO the same? Does schema help LLMs understand you? Exper…
- Daily Search Forum Recap: October 27, 2026
Here is a recap of what happened in the search forums today...
- It's New 10/27: Google updates UGC spam guidelines, indexing reporting, Google Ads policy dashboard
Today we covered more Google search ranking volatility. Google updated its UGC spam policy guidelines. Google downplayed the importance of a fresh indexing report. Google Ads has a new centralized po…
- Google Downplays The Importance Of Fresh Index Reporting
Google's John Mueller kind of downplayed the importance of the freshness of the Google Search Console page indexing report. He said on Reddit, in response to my coverage of the report's recent slowne…
- A Verifiable-Credential Binding for AI Usage Preferences: Expressing Grants that Lift AIPREF Preferences
New version available: draft-wallace-aipref-grant-binding-03.txt
- Google Ads To Update Child Sexual Abuse and Exploitation (CSAE) Policy
Google Ads said it will update its Child Sexual Abuse and Exploitation (CSAE) ads policy this coming January. Google said this is being done as part of a "redesign of the policy, and to improve prote…
- 7 free SEO tools to boost visibility & traffic
The best free SEO tools include Keyword Magic Tool, Position Tracking, and Ubersuggest.
- Poisoned SERPs: An update on Google ranking data in Semrush
Learn how Semrush is addressing “poisoned” Google Search results, validating ranking data, and investing in visibility for users.
- Factual Yet One-Sided: Stance Poisoning and Evidence Balancing in Retrieval-Augmented Generation
arXiv:2610.34294v1 Announce Type: cross Abstract: The stance expressed in responses from retrieval-augmented generation systems is significantly influenced by the stance distribution of the retrieved…
- Mycelium: A Meta-Study of Hallucination Detection Across Provenance, Typology, and Granularities
arXiv:2610.33608v1 Announce Type: new Abstract: Hallucination detection is increasingly important for evaluating and deploying large language models. However, existing methods are often compared acro…
- Adaptive Retrieval, Selective Answers: Evaluating Conformal Factuality in Agentic RAG
arXiv:2610.34872v1 Announce Type: new Abstract: Retrieval-augmented generation (RAG) can improve factual grounding without guaranteeing that every generated claim is supported. Previous work has stud…
- NumTrace: Auditing the Number Provenance of Financial Analyst Agents
arXiv:2610.34887v1 Announce Type: new Abstract: A numerical claim generated by a financial analyst agent can match a number in a company filing but refer to the wrong entity, concept, period, unit or…
- Quantifying Claim Smoothing by LLM Research Agents
arXiv:2610.35793v1 Announce Type: new Abstract: Deep research, or any use of large language models (LLMs) to read a large document collection and produce insights, requires synthesizing information f…
- Is this Citation on Point?
arXiv:2608.12571v2 Announce Type: replace-cross Abstract: In 2023, a New York judge sanctioned two attorneys in \emph{Mata v. Avianca} for filing a brief containing hallucinated citations generated b…
- New from Scrunch: Turn AI insights into automated workflows with Zapier
Scrunch’s Zapier integration turns AI visibility data into automated workflows across Slack, Linear, Notion, HubSpot, and thousands of other apps.
- 【功能升级】搜索小工具功能更新公告
尊敬的开发者： 小工具平台近期升级功能如下： 一、应用封面支持自主配置 新工具：提交审核时，通过【应用封面】入口上传封面图。 已提交工具：进入「 我的小工具列表 」→ 选择工具 → 点击【编辑】→【应用封面上传】即可补传。 封面建议：使用 16:9 比例，画面突出主题、简洁清晰。不得包含二维码、联系方式等导流信息或违规内容，否则将被驳回。 二、分发审核驳回原因可直接查看 分发审核未通过时，工具卡片
- Google Search news with platform properties, multimodal Search & AI Features (Q4 ‘26)
In this episode of Google Search News, John Mueller shares major updates across Search Console, Google Search, and publisher tools! John highlights the official global launch of Platform Properties i…
- The 90-Day Plan to Win AI Search
Ready to get started? Go to Semrush → Academy → Courses → AI Search 🚀
- The GEO Operating System
Planning for AI Search can raise questions about where to start and how to measure progress. In this CMO Alliance webinar, Mike King guides you through a practical operating system for generative eng…
- Daily Search Forum Recap: October 26, 2026
Here is a recap of what happened in the search forums today...
- How Should Search Leaders Navigate the AI Shift?
Organic traffic down 30% while revenue holds flat points to an attribution problem, not a visibility problem. Jordan Koene, CEO and Co-Founder of Previsible, former CEO of Searchmetrics Inc. and form…
- It's New 10/26: Google Business Home, AI Overviews, Discover disabled, Ads marquee & smart bidding
Today we covered more Google Search ranking volatility this weekend. Google is rolling out Google Business Home. Google Business Profiles performance reports get advanced. Google AI Overviews now sho…
- Organic traffic is down, but it’s not all AI
Three years of US and France data show uneven organic losses, growing paid search, and AI referrals that remain a small share of visits.
- Testing What Works in SEO and AI Search | Jan-Willem Bobbink
How can SEOs use AI search experiments to uncover new opportunities without losing sight of the fundamentals? In this episode of The Search Session ,…
- Over 80% Of Google Searches Have AI Overviews & Growing
AI Overviews now show up for over 80% of Google Searches, that is up from 50% in June of last year and about 15% from the year before that. This is from recent data from Semrush, SE Ranking, and seoC…
- Google Ads AI-Generated Review Summaries Help Doc
Google has published a new help document named About Review summaries that explains that "review summaries on Search are AI-powered summaries of online reviews that appear directly as part of your Se…
- ChatGPT Ads With Learn More Arrow Link; Some Served Through Amazon DSP
OpenAI seems to be rolling out a new ad format for some ChatGPT Ad units that have a Learn more link, that is dotted and underlined, and also with an arrow going upwards. And in some cases, ChatGPT A…
- Google Ads 1-Click AI Max Experiment Recommendation
Google Ads updated its frequently asked questions page for AI Max search campaigns with a section on 1-click AI Max experiments. Google wrote in the document, "If your account is eligible, you may fi…
- Can you automate an SEO agency with AI? How to build Claude skills and agent workflows for SEO
John Morabito is the founder of Winston Digital Marketing and SVP of Search Innovation at Stellar Rising. Expect to learn how to automate SEO work us…
- Context or Knowledge: How LLMs Attribute Their Own Answers
arXiv:2610.32109v1 Announce Type: new Abstract: Language models can answer a question from a supplied document or from their parametric knowledge. When later asked where the answer came from, what de…
- Introducing GPT-6.1 Terra
Bringing fast and capable computer use to everyone
- How to Scale AI Search Optimization with AI Workflows Without Losing Quality
In the 11th episode of the AI Search Roadmap series hosted by SEO and AI Search specialist Aleyda Solis, she goes through the keys to scale AI search…
- Few Americans Say They Are Asking AI Chatbots for 2026 Election Information
Pew Research Center Data drop
Among the 8% of U.S. adults using chatbots for this purpose, most have sought information about candidates or issues in the elections.
- Meta delays rollout of terms that would allow broad scraping of news sites. Legal experts are still skeptical.
Meta has delayed the effective date of its new terms of service for business accounts to November 20 in the face of mounting pressure from the global news industry. Nieman Lab first reported on the t…
- Daily Search Forum Recap: October 23, 2026
Here is a recap of what happened in the search forums today...
- What can you actually put in a robots.txt?
Watch the full episode 2 right now - https://youtu.be/-jHONLQgE-s 🤖
- Search News Buzz Video Recap: Google Search Chatter, PHP Exploit, AI SEO Worthwhile, Google Local, Google Ads, ChatGPT Ads & More
This week, yes, we saw even more Google search ranking volatility chatter but still no official core update. Google shared how to handle Google Search if you need to take down your site for the PHP e…
- Google Search Chatter, PHP Exploit, AI SEO Worthwhile, Big Google Local Updates, Google Ads, ChatGPT
This week, yes, we saw even more Google search ranking volatility chatter but still no official core update. Google shared how to handle Google Search if you need to take down your site for the PHP e…
- Google AI Overview Citation Cards With AI-Generated Summary Snippets
Google seems to be testing or rolling out AI-generated summaries within AI Overviews citation cards. So the cards on the right (or bottom) of the AI Overviews within Google Search can now show AI sum…
- JPEG XL Image Format Not Supported By Google Images & Google Discover
John Mueller at Google recently confirmed that Google Image Search and Google Discover don't yet support the JPEG XL image format. He said this on Bluesky recently, "FWIW if you're hoping to get imag…
- Google Ads Asset Optimization Sourced Videos On/Off Toggle
Google Ads has added a new "Sourced videos" on/off toggle setting to the asset optimization section. This uses Google AI to identify relevant videos from your approved sources and add them to your ca…
- AI search strategy: 4 layers of brand visibility
An AI search strategy starts with diagnosis. Rewriting content won‘t help if AI can‘t reach your site or keeps describing your brand wrong.
- Google Search expands agentic capabilities with information agents and Universal Cart
Google‘s information agents and Universal Cart stand to change how users discover and buy products online.
- When Agentic Retrieval Fails Silently: Framework and Production Evidence from a Creative AI Assistant
arXiv:2610.30423v1 Announce Type: new Abstract: CTR, MRR, and behavioral NDCG assume the user sees ranked results and acts on them. In an agentic assistant, a generation layer consumes retrieval outp…
- Data-Void Exploits in Web-Searching LLMs
arXiv:2610.30365v1 Announce Type: cross Abstract: Web-searching Large Language Models (LLMs) have changed how users seek online information: instead of sifting through ranked lists of links, users re…
- Rethinking the Evaluation of LLM Fact-Checkers
arXiv:2610.30504v1 Announce Type: new Abstract: Large language models (LLMs) are widely used to answer factual questions, but their answers can contain errors and must be fact-checked claim by claim.…
- Publishers pressure Meta to nix new terms that would let the company scrape their websites
The largest news publishing trade association in the United States is calling on Meta CEO Mark Zuckerberg to suspend the implementation of the company’s new commercial terms of service, set to go int…
- AI Search Is Not a Distraction, It’s a Branding Channel
Three studies dropped in the same week, and they all arrived at the same verdict. Marie Haynes looked at 12 months of GA4 data across 100 sites and found that ChatGPT sent 0.62% of the traffic Google…
- In the AI age, publishers who understand what readers want will do best, a new report argues
AI inverts the traditional journalism hierarchy: Instead of reporters gathering information, editors deciding how to present it, and newsrooms releasing the same final story to everyone, AI agents de…
- Google Business Home - New Google Business Profiles Home
Google has launched a new "home" for Google Business Profiles named Google Business Home. It is a beta, but I just received an email with access to the new Google Business Home. Google wrote, this be…
- These 7 SEO Tactics Built Mу Career. Do They Still Work?
👉 See whether ChatGPT, Gemini, and AI Overviews mention your brand, even without a link, with the Semrush AI Visibility Toolkit. Try it free: https://social.semrush.com/4yCcvoR Many SEO strategies s…
- Daily Search Forum Recap: October 22, 2026
Here is a recap of what happened in the search forums today...
- It's New 10/22: Google & PHP exploit, AI traffic, Google Ads customer life cycle & translation
Today we covered the massive PHP exploit and what Google says to do if you need to take down your site. New studies are out suggesting GEO or SEO for AI search is not worth doing. Google Ads expanded…
- Growth Intelligence Brief #26
Amazon and Best Buy hit record lows, YouTube adds 322 points, Genius falls 13 weeks straight, Wikipedia and Merriam-Webster slide, Google's spam update barely shows any impact.
- Late night vibe coding?
Enterprise SEO teams can turn first-party data into better search results. Venkata Pagadala is AI Product Manager for Search at AT&T, where he works on agentic AI for enterprise SEO. The conversation…
- Google Ads New Translation Tool
Google Ads is now rolling out the Translation tool within the advertiser console. This allows advertisers to "Translate your campaigns to reach global customers and boost your conversions," Google wr…
- Google Ads Customer Lifecycle Goals: Value Mode, Retention Goals & Percentage Multipliers
Google Ads is rolling out three updates to customer lifecycle goals to help advertisers before the holidays. These three updates include (1) expanding high value mode to Shopping Campaigns, (2) expan…
- 3 New Studies Suggest AI Visibility & Search Not Worth Investing In
There are three new studies out over the past week that suggest that spending time, money and resources on AI visibility and AI search may not be worth it. In short, the studies all show that AI Sear…
- Headless Content Marketing: A New (Old) Strategy for Search
Today, your content pages are grist for the AI mill, their contents scraped from the page, blended together with competing pages, and shown to the user—if you’re lucky—in a context and format control…
- AI Share of Voice: What It Is, How to Measure It, and What It Actually Tells You
Sigh. Yet another metric marketers have to be raked over the coals for. Jokes aside, AI share of voice can be useful. It tells you how visible your brand is in AI responses compared with your competi…
- Can AI Chat Replace Traditional Search? Evidence from a RAG-based Live Events Experiment
arXiv:2610.28639v1 Announce Type: new Abstract: Conversational AI tools are being increasingly integrated into online search and browsing interfaces. To understand how such tools affect user behavior…
- Controlling Output Rankings in LLM-Based Search via Generative Engine Optimization
arXiv:2602.03608v2 Announce Type: replace-cross Abstract: The way customers search for and choose products is changing with the rise of large language models (LLMs). LLM-based search, or generative e…
- norregel: a preregistered benchmark of dated numeric values in Norwegian law
arXiv:2610.29207v1 Announce Type: new Abstract: norregel asks language models for numeric values in Norwegian statutes, regulations and parliamentary decisions (NOK amounts, percentages, multiples of…
- A Diagnostic Study of Faithfulness in Diffusion Language Models for Table-to-Text Generation
arXiv:2610.29602v1 Announce Type: new Abstract: Diffusion language models generate by iteratively denoising a masked sequence under bidirectional attention, without the strict left-to-right commitmen…
- Epistemic Substitution: How Grokipedia's AI-Generated Encyclopedia Restructures Authority
arXiv:2512.03337v2 Announce Type: replace-cross Abstract: For more than two decades, Wikipedia has represented a decentralized, human-curated model of encyclopedic knowledge production. The emergence…
- Google On robots.txt Rules For AI Crawlers, Emojis, International URLs & More
Gary Illyes and Chery Prommawin released their second video in the Non-Canonical Cabinet series; this one is named What can you actually put in a robots.txt? Here they discuss what is, and is not, su…
- Before the ambulance arrives: How AI is helping the NHS rethink patient care
Microsoft Source — AI Platform update
The post Before the ambulance arrives: How AI is helping the NHS rethink patient care appeared first on Source .
- How Feature Upvote fixed Google’s wrong AI Overview answer
Fixing incorrect brand facts in AI search took Feature Upvote days. Here‘s how it got Google‘s AI Overview to say yes to its API.
- Daily Search Forum Recap: October 21, 2026
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search ranking volatility and chatter seem to…
- It's New 10/21: Unconfirmed Google Search update, Google Ads A/B test asset groups and hyphen URLs
Today we covered rumbling about an unconfirmed Google Search update rolling out. Google Ads has a toggle to test asset group changes with A/B testing. Google updated its URL best practices on hyphens…
- Google Updates Control What You Share With Google Search With Existing Options
Google updated its Control what you share with Google Search help document to add "include existing options such as the robots meta tag, data-nosnippet, X-Robots-Tag, and the Search generative AI con…
- How Commerce.com and Cloudflare are getting storefronts ready for AI agents
Almost 100,000 Commerce.com domains now give AI agents real shopping tools through WebMCP on Cloudflare. Here's how we turned it on across every store at once, while keeping each merchant in control.
- ChatGPT Ads expands to 26 new countries as over 100,000 advertisers have used the platform
From local businesses to global brands, more advertisers can now reach people as they explore, compare and decide what to buy in ChatGPT.
- How I Make $32M A Year Dominating This SEO Niche
His agency does $32M a year dominating personal injury SEO, not competing - here is the playbook Chris Dreyer used to own his niche and what it took to get there. Additional Resources: ► https://www.…
- AI Overviews have nearly doubled across five commercial search modifiers
AI Overviews now appear on 88% of the commercial keywords we tracked, up from 46%. See how coverage changed for reviews, pricing, comparisons, and more.
- What can you actually put in a robots.txt?
Can you use ⛔ emoji to keep crawlers out? What about ASCII art chicken or non English characters in your robots.txt file? And can robots.txt tell AI bots to stay out of chicken's personal diary? Is c…
- The most underrated piece in your AI tech stack
Teams solve classification problems manually, then repeat the same work. Venkata Pagadala, AI Product Manager for Search at AT&T, builds agentic AI systems for enterprise SEO. He covers documenting e…
- Google Search Ranking Volatility & Chatter Heats Up October 20 & 21
Google Search rankings seem to be getting super volatile again, this is alongside the search industry chatter that has been spiking to unusual levels over the past 24 hours. As a reminder, the third-…
- Google Ads Updates Smart Bidding Learning Doc With 7-Day Limit & Best Practices
Google Ads has updated the old "Duration of the learning period for campaigns and what affects it" to be renamed to "About Smart Bidding learning." This is a major help document rewrite, not just a h…
- Google Merchant Center Specifies Fast Shipping Days By Country
Google has updated its about fast shipping in Merchant Center help document to detail the days Google expects for you to qualify for fast shipping in Merchant Center. This is specific for listings in…
- How we built ChatGPT’s novel ad stack for user trust and relevance
Learn how OpenAI built ChatGPT’s LLM-powered ad stack to understand conversational intent, keep ads separate from answers, and deliver relevant ads at scale.
- Fluent but Fallible: Benchmarking Hallucination and Factual Reliability in Large Language Models
arXiv:2610.27034v1 Announce Type: new Abstract: Large Language Models (LLMs) have significantly advanced natural language processing and artificial intelligence applications through their capabilitie…
- SHAM-Bench: A Span-level Hallucination Benchmark Across Multiple Tasks
arXiv:2610.27370v1 Announce Type: new Abstract: Span-level hallucination detection pinpoints unsupported content in LLM outputs, enabling actionable feedback and targeted mitigation. Existing evaluat…
- Toolflation: Seller Agents Distort Tool Markets Through Spontaneous Generative Engine Optimization
arXiv:2610.28454v1 Announce Type: cross Abstract: Agents are starting to sell to other agents. Seller agents write the listings of tools, services and products, and buyer agents read these listings w…
- The Bottleneck Is Retrieval, Not Reading: Diagnosing Evidence-Based Generation with RAG for Long Context Question Answering
arXiv:2610.26951v1 Announce Type: cross Abstract: Retrieval-augmented generation (RAG) is the dominant paradigm for grounding large language models in external corpora, but its similarity-driven, chu…
- DeclineCraft: A RAG Abstention Benchmark for Jointly Measuring Combined Retrieval and Parametric Knowledge
arXiv:2610.28340v1 Announce Type: cross Abstract: Reliable retrieval-augmented generation (RAG) requires recognizing when neither retrieved documents nor parametric knowledge supports an answer. We i…
- From Crawled to Published: A Publisher-Controlled Web Architecture for an AI-Native Internet
arXiv:2511.18354v2 Announce Type: replace-cross Abstract: AI agents, not humans, are becoming the web's primary consumers, yet the web still ships content structured for human browsing, with no nativ…
- October 2026 Crawl Archive Now Available
Common Crawl Blog Data drop
We are pleased to announce the release of the October 2026 crawl archive, consisting of 2.16 billion pages (or 371.19 TiB of uncompressed content)
- OpenAI Auto Enabling Creative Enhancements In ChatGPT Ads
OpenAI sent out emails to advertisers, including me, telling me they have automatically enabled creative enhancements for my ChatGPT Ads. The email says this is starting on October 30, 2026 and I can…
- Outrank Your Competitors Using THEIR OWN Keywords
👉 Find the keywords your customers actually search for with Semrush keyword research tools. Try it free for 7 days: https://social.semrush.com/4jvDgrd In 17 minutes, learn two methods for finding ev…
- Daily Search Forum Recap: October 20, 2026
Here is a recap of what happened in the search forums today...
- It's New 10/20: Google review appeal delay, gov’t ID verification, LSAs drop professionals, leads
Today we covered there is a delay for review appeals in Google Business Profiles. Google also is testing a new verification method for Business Profiles. Google Local Services Ads removes featured pr…
- Google Removes AI Overviews Labels On Some AI Overviews
Google seems to be removing the AI Overviews label from some of the search results that are AI Overviews. The desktop version is missing the AI Overview label, while the mobile version has the AI Ove…
- Bigger links in AIOs, finally?! Top SEO news of the week
Semrush — subscribe for weekly SEO/GEO news that actually impacts your online visibility
- A concrete vision: Saint-Gobain and Microsoft Discovery build for the future
The post A concrete vision: Saint-Gobain and Microsoft Discovery build for the future appeared first on Source .
- Are you calling it SEO, AEO, or GEO?
SEO, AEO, and GEO now compete as labels for the same enterprise discipline. Venkata Pagadala, AI Product Manager for Search at AT&T, leads agentic AI work for enterprise search. The conversation cove…
- Google Business Profiles Verification With Government ID
Google is testing a new way to verify your Google Business Profiles, the method is by uploading a photo of your government ID. This is in addition ot the phone/text, email, live video call or snail m…
- Google Hotel Ads Legacy Length Of Booking Bid Adjustment Doc
The Google Ads team posted a new help document that talks about the length of booking bid adjustment in legacy Hotel campaigns versus Search campaigns for travel. Hotel campaigns multiply your base b…
- Bing Tests Not Showing Sitelinks
Microsoft seems to be testing not showing sitelinks under the main Bing search result snippets. I am honestly not sure if this is new but I was able to replicate Bing showing sitelinks for the first…
- Google Business Profiles Review Appeals Are Delayed Again
Google Business Profiles review appeals are delayed again. Dan Boguslavsky from the Google team posted about the delay last Friday saying, "Due to high volume of review related appeals, processing ti…
- Location, Location, Generation: Where You Ask Matters for Generative Engine Optimization
arXiv:2610.24081v1 Announce Type: new Abstract: Generative search engines answer local and commercial questions with a written answer and a few cited sources. A growing practice of generative engine…
- Where and Why Search-Augmented LLMs Fail When Reasoning over Rapidly Evolving Knowledge
arXiv:2610.25323v1 Announce Type: cross Abstract: As the world changes, new information is published while older records remain online. This complicates reasoning for large language models (LLMs), wh…
- MisleadQA: Diagnosing LLM Failures under Misleading Context
arXiv:2610.24851v1 Announce Type: new Abstract: Large language models (LLMs) are widely used to answer questions from retrieved or user-provided context. However, provided context can be factually tr…
- Self-Consistency of Entity Sets and Citations in a Deep Research System under Repeated Prompting
arXiv:2610.26421v1 Announce Type: new Abstract: Deep research agents (DRA) are commonly used for open-ended synthesis tasks where closed-world QA benchmarks are poorly suited to characterize relevant…
- New Feature: Grounding Snippet Ablation
The new Ablation tab in DEJAN's Content Optimizer measures how many rank places each sentence of an AI-cited source is worth.
- What your competitors are doing to win AI search (and how you can, too)
We surveyed 600-plus marketing and PR professionals about all things AI search. This is how teams are equipping themselves to win.
- Cutting our inference bill by 68% by being obsessive about optimization
When our AI code reviewer's cost per run doubled, we dug into the token usage to find out why. Learn how we used prompt caching and intelligent model routing to slash our inference bill by 68% while…
- News Platform Fact Sheet
How Americans get news continues to evolve as platforms emerge, like AI chatbots and email newsletters. Find out how often they get news from digital devices.
- Introducing Clairic, a new System One class of extraction models
Clairic is a new model from Cloudflare that is a System One extraction modeI, capable of extracting, computing, estimating, and forecasting data from unstructured inputs.
- Daily Search Forum Recap: October 19, 2026
Here is a recap of what happened in the search forums today...
- It's New 10/19: Google ranking movement, ads in AI Mode personal intelligence, ChatGPT Ads updates..
Today we covered the Google how starting on Friday movement with the Google Search rankings and that continued through the weekend. Google Ads now can show ads in AI Mode with personal intelligence o…
- Introducing Search Visibility in Pages
Search Visibility brings Moz data into Pages alongside AI Visibility, so your AI Marketer can spot gaps between rankings and citations and draft fixes to test.
- Building AI Agents That Actually Work for Enterprise SEO
Agentic AI workflows fail without classified first-party data. Venkata Pagadala, AI Product Manager for Search at AT&T, classified 5.8 million queries, removed 3 million noise queries, and uses the r…
- Does AI drive more direct traffic?
I went hunting for hidden AI traffic and found bots, tempting correlations, and a tougher attribution problem. Here’s what to measure when Direct traffic doesn’t tell the whole story.
- Is It New? AI Scan Tool
Here is something new for you - the Is it new? AI scan tool. It is a feature I thought would be neat to build, where instead of you reaching out to me to see if this or that is a new Google, Bing, et…
- Google Ads Now In AI Mode With Personal Intelligence
Google confirmed it will now show ads in AI Mode results with Personal Intelligence enabled. Back in March, Google said AI Mode with Personal Intelligence turned on would be ad-free, but that is now…
- Google AI Mode Citations With Preferred Source Preferences
Google is testing letting users view and modify their preferred sources list directly from within the AI Mode citations sidebar. There is a new button named "Source preferences" and when you click on…
- ChatGPT Ads New Ad Formats, Updated Conversion Page, Performance Emails...
OpenAI announced a number of product updates to ChatGPT Ads late Friday. These updates include new visual ad formats, a redesigned conversions page, performance emails, new measurement partners and a…
- SEO Beyond Traffic: Influence, Trust, and Business Results | Abby Gleason
How can brands stay visible in AI search without chasing every new trend? In this episode of The Search Session , Gianluca Fiorelli talks with SEO pr…
- Grand Theft Content. Meta Updates Terms For Business Accounts.
This week on Marketing O’Clock, Meta has new Take it or Leave it terms for business accounts. Google Ads’ Channel Prioritization isn’t as great as it sounds. Plus, Google is poisoning the SERPS for r…
- AI search with Nathan Gotch: Citations vs rankings, GEO vs SEO demand and AI SEO for dummies
Nathan Gotch joins Search with Candour to discuss the state of AI search in 2026. Topics include: how the demand for GEO and AI search optimisation h…
- Humanity's Last Choice: A Common Evaluation Standard for Generative Engine Optimization
arXiv:2610.23541v1 Announce Type: new Abstract: Humanity's Last Choice describes the idea that the last choice people need to make is which AI system they entrust with the decisions that follow. Thes…
- When Does Uncertainty Measure RAG Hallucination Risk?
arXiv:2610.22615v1 Announce Type: new Abstract: Uncertainty can measure hallucination risk in retrieval-augmented generation (RAG), but only when retrieved evidence constrains the answer. When eviden…
- Bengali Hallucination Detection with Retrieval and Programs: A System Study
arXiv:2610.22892v1 Announce Type: new Abstract: Bengali hallucination detection must distinguish unsupported factual claims from incorrect reasoning, often without a supplied reference passage. We pr…
- GLOBE: Evolving Structured Agentic Memory for E-commerce Product Optimization in Generative Search
arXiv:2610.23709v1 Announce Type: new Abstract: Optimizing product listings for generative search requires language agents not only to rewrite effectively but also to continually self-improve by reta…
- Recognizing Study Lineage Is Not Enough: Over-Crediting Same-Trial Evidence in LLM-Based Medical Verification
arXiv:2610.23721v1 Announce Type: new Abstract: Publication count is not study count. A model can identify shared trial lineage correctly in a direct task yet over-credit a second publication from th…
- How to Get Your Brand Recommended by AI | Profound
Is SEO dead—or is the way people find your business changing?In this episode of The GEO Blueprint, we explore the shift from traditional SEO to AI search, and what it means for marketers and founders…
- DeepSeek Search Engine
DeepSeek launched its own web search engine and API endpoints in October 2026, transitioning from third-party providers to an in-house crawling and indexing stack.
- Legal experts warn Meta’s new terms still grant broad scraping permissions, despite language changes
Meta has removed the word “train” from its upcoming terms of service for business accounts. The company revised its terms after Nieman Lab’s story on Thursday exposed that the new terms would permit…
- If a site was negatively impacted from the Google August 26 Spam update what should they start doing immediately?
Google confirmed the August 26 spam update. Kaspar Szymanski, Senior Director at SearchBrothers.com, is a former senior member of Google's Search team with hands-on webspam enforcement experience, an…
- Profound named to LinkedIn’s Top Startups 2026 list
Profound ranks No. 17 on LinkedIn’s Top Startups 2026 U.S. list, recognizing our growth and the team building the AI platform for marketing.
- Daily Search Forum Recap: October 16, 2026
Here is a recap of what happened in the search forums today...
- Continuous accountability for Verified bots
Identity alone doesn't guarantee a bot will behave responsibly. We are introducing a system to continuously evaluate whether Verified bots honor site preferences, like robots.txt and HTTP 429s, ensur…
- What can you actually put in a URL 🐔?
Watch the full episode for the whole chicken saga 👉 https://www.youtube.com/watch?v=Mfvw43BbHy0 on @GoogleSearchCentral Can you actually put a 🐔 emoji in your domain name? What about the URL path?…
- Search News Buzz Video Recap: Google Poisoning Tracking Tools, Google AI Results Updates, Discover To Change, Google Ads, ChatGPT & SEO
Google seems to be poisoning the third-party tracking tools with fake data and paywalls; this is wreaking havoc on keyword tracking. Google launched Gemini 4 Argon and it is in AI Mode. Google made s…
- What's the biggest mistake companies make when submitting a Google reconsideration request?
Every rejected reconsideration request raises the recovery bar. Kaspar Szymanski, Senior Director at SearchBrothers and former senior member of the Google Search team, brings hands-on experience in s…
- Google Poisoning Tracking Tools, Google AI Results Updates, Discover To Change, Ads, ChatGPT & SEO
Google seems to be poisoning the third-party tracking tools with fake data and paywalls; this is wreaking havoc on keyword tracking. Google launched Gemini 4 Argon and it is in AI Mode. Google made s…
- Google Ads To Allow Certification For Online Gambling Advertisers
Google Ads will allow some advertisers to apply for certification for the category of online gambling. This started this month, October 2026, and will gradually be available to some advertisers in Go…
- Google Ads API Releases Twice Per Month Going Forward
Google Ads is planning on pushing twice as many Google Ads API updates for the remainder of this year and into 2027 compared to its previous schedule. Last year, Google said it would release an Ads A…
- Blockbuster, Bezos and AI Agents with Jason Goldberg
I've spent a lot of time recently talking about what AI might do to ecommerce. Jason Goldberg has first-hand experience of the last few revolutions.
- Google Updated Indexing API Quota Details & More
Google has updated the indexing API documentation; this includes three different pages within the documentation. I think the big takeaway is that Google removed the old approval process and initial t…
- 2027 SEO Planning Workbook
Walk into next year’s budget meeting with a confident plan
- Introducing the next generation of Agents in Profound
Building an Agent in Profound is now a conversation. Describe the job to your AI Marketer, give it the tools it needs, and it figures out the rest. Agents run on schedules or triggers, show their rea…
- VoteGEO-Bench: Measuring the Impact of Generative Engine Optimization on Electoral Visibility
arXiv:2610.21330v1 Announce Type: new Abstract: Large language models (LLMs) are increasingly used for election information, yet little is known about how external web content shapes the political in…
- Retrieved but Not Read: Understanding Why Search-Augmented LLMs Fail to Use Available Evidence
arXiv:2610.21731v1 Announce Type: cross Abstract: Web search allows LLMs to access up-to-date information, but it remains unclear why they sometimes produce outdated answers even when relevant eviden…
- Jev-as-a-Judge for RAG Claim Verification: Confidence-Gated Cascading Between a Non-Generative Verifier and a Frontier LLM
arXiv:2610.20634v1 Announce Type: new Abstract: Retrieval-augmented generation asks one question at volume: does this evidence support this claim? The answer is one bit, yet most pipelines obtain it…
- Towards Reliable Long-Context Reasoning: Detecting Unanswerable Questions via FactGuard
arXiv:2504.05607v2 Announce Type: replace Abstract: Despite the success of Large Language Models (LLMs) in long-context tasks, their reliability in recognizing unanswerable questions remains a critic…
- ChatGPT Shopping optimization in 2026: US vs. Europe
What 150,000 lines of debug data reveal about ChatGPT Shopping.
- How two teams run their own GEO experiments
When the playbook is still being written, test before you invest.
- How Do We Move Forward if the SERP Is Generative?
What happens when Google shows rank trackers a different results page and search results become interactive experiences built on the fly? Mike King breaks down Derek Perkin's (Nozzle) findings on “po…
- How Do We Move Forward if the SERP Is Generative?
Google has been moving the results page away from fixed modules for a couple of years, and a Google Research paper, Generative UI: LLMs are Effective UI Generators, spells out where that road may end…
- Meta’s new commercial terms will allow the scraping of news sites, legal experts say
Meta can use web scrapers to crawl and collect content from websites “associated with” business accounts on its platforms, according to its new commercial terms of use. The update, set to go into eff…
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