Playbooks

Step-by-step, self-contained playbooks.

• AI Citation Tracking Playbook

  Intermediate · Half-day setup, then ~30 min/week

  A repeatable manual + automated workflow to measure how often, how prominently, and on which AI engines you are cited. Instrument the prompt set, sample answers, verify URLs, normalize, then report — using the metric definitions in GEO Metrics.

• Brand Mention Tracking Playbook

  Intermediate · Half-day detector build, then ~30 min/week

  Build a detector (alias list, disambiguation, dedup unit, sentiment), run it against a frozen prompt set, then derive Mention Frequency / SOV / Answer Inclusion Rate via the formulas in GEO Metrics. The mention-side operational companion to AI Citation Tracking.

• Citability Audit Playbook

  Intermediate · ~2–4 hours per surface; less on re-audits

  A passage-level audit of the seven citability signals — for each chunk on a page, can an AI engine lift it into an answer? Manual chunk-extraction test first, severity-tagged findings second, a one-line rewrite route per finding. The diagnostic half of grounding.

• Full GEO Audit Playbook

  Advanced · 1–2 days for a first full audit, ~half-day for a re-audit

  The full GEO audit method: a 6-layer dependency ladder (access → render → structure → content → off-site authority → outcome), audited bottom-up. Sequencing, gating, severity scoring, and the report deliverable; per-layer execution links out to the governing playbook.

• Writing for AI Citation Playbook

  Intermediate · ~2–6 hours per page, faster on re-writes

  Per-signal rewrite recipes for the seven citability signals — before/after pairs, a reusable MDX section template, a pre-publish checklist, and the don'ts. The rewrite the citability audit points to.