Beginner Time: 10 min
Step 2 of 5
How AI answers actually work
Before choosing an optimization tactic, locate the point in the answer process that tactic is meant to influence. This step gives you that working map and asks you to separate lost clicks from other forms of visibility and attribution in practice.
Core reading
- Answer Loop Wiki
- Zero-click Search Wiki
Self-check
- How would you sketch the full answer loop from end to end?
- What does 'zero-click' actually mean for your traffic?
- Why is 'being cited' starting to matter more than 'being clicked'?