Beginner Time: 12 min
Step 3 of 5
SEO vs GEO (and AEO, LLMO)
GEO is neither a rename for SEO nor a clean replacement for it. The useful transition starts by sorting familiar work in your current workflow into three groups: practices that carry over, practices that change, and practices that serve a different objective.
Core reading
- SEO vs GEO Wiki
- AEO vs GEO Wiki
- LLMO vs GEO Wiki
Self-check
- Which SEO skills transfer to GEO unchanged, and which get retired?
- Where exactly do AEO, LLMO, and GEO draw their boundaries?
- Which of these is the work your team is actually doing today?