Learn

Curated learning paths that take you from zero to shipping. Each step frames one problem, then points you to 2–4 reads from the wiki, playbooks, and papers.

• GEO 101

  Beginner — what GEO is and why it matters.

  5 steps

• Technical GEO

  Engineer — crawlers, llms.txt, schema, rendering, infrastructure.

  8 steps

• Content GEO

  Writer — E-E-A-T, citability, structure, entity signals.

  6 steps

• Platform Optimization

  Marketer — cross-engine tactics for ChatGPT, Perplexity, AI Overviews, and the China majors.

  7 steps

• Measurement

  Analyst — track citation share and report AI search performance.

  5 steps