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Intermediate Time: 12 min
Step 3 of 7

Perplexity

Perplexity exposes sources prominently enough to support direct observation of retrieval and citation outcomes. Use that visibility to compare queries and modes carefully over time, while keeping the limits of one engine’s behavior separate from claims about GEO as a whole.

Core reading

  1. Perplexity AI
    Platforms
  2. PerplexityBot
    Wiki · coming soon

Self-check

  • What does Perplexity's citation selection appear to reward, and how does that differ from Google ranking?
  • Why does the field treat Perplexity as the baseline for citation experiments?
  • How does the default mode differ from Pro mode in terms of which sources it surfaces?