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Intermediate Time: 12 min
Step 4 of 5

Maturity model and ROI roadmap

Maturity models are useful when they constrain priorities rather than award a label. Place the current program using available evidence, identify the next capability that would improve measurement or execution, and keep ROI claims proportional to the quality and duration of the data.

Core reading

  1. GEO Maturity Model
    Playbooks
  2. GEO ROI Models
    Wiki

Self-check

  • Which GEO maturity stage best matches your evidence, and what investment would move the program forward?
  • How do you frame ROI honestly when you only have a handful of citation data points so far?
  • Which KPIs belong to each stage, and which would be vanity metrics at your current stage?