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Intermediate Time: 15 min
Step 5 of 5

Reporting cadence and attribution

Reporting cadence should reflect how quickly a metric can change and how much evidence is needed to interpret that change. For attribution, compare the gaps in UTM parameters, referrer data, and server logs, then combine the available signals instead of treating any one channel as complete.

Core reading

  1. Full GEO Audit
    Playbooks
  2. AI Search Attribution
    Wiki · coming soon

Self-check

  • When is weekly reporting more useful than monthly reporting, and when is a quarterly audit the better method?
  • How do you attribute AI-search referrals to business outcomes when UTM tracking silently breaks?
  • What can UTM parameters, referrer data, and server logs each support, and at what cadence?