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Measurement Intermediate
Step 3 of 5

Brand mention tracking

Mentions don’t ship with citation markers, so you have to detect them yourself. The detector is the actual product — alias list, entity disambiguation, dedup unit, sentiment — and getting it wrong silently undercounts you, or worse, counts a different “Acme Co.” in your numbers. This is the harder twin of citation tracking, and the entity-resolution layer is where it lives or dies.

What to read for this step

  1. Brand Mention Tracking
    Playbooks
  2. Brand Mentions
    Wiki
  3. Entity Recognition
    Wiki

After this step, you should be able to answer

  • Why are mentions structurally harder to track than citations, even with the same prompt set?
  • What does a working detector pipeline look like — and what are its silent failure modes?
  • How do you handle disambiguation when two brands share a name or trade on the same alias?