Intermediate Time: 15 min
Step 3 of 5
Brand mention tracking
Mentions lack the explicit source markers that make citations easier to identify. Define which names and contexts count, test ambiguous cases, and document the unit of deduplication before using mention totals to compare brands, engines, or reporting periods over time.
Core reading
- Brand Mention Tracking Playbooks
- Brand Mentions Wiki
- Entity Recognition Wiki
Self-check
- Why are mentions structurally harder to track than citations, even with the same prompt set?
- What does a working mention detector look like, and which failure modes can remain hidden?
- How do you handle disambiguation when two brands share a name or trade on the same alias?