Intermediate Time: 15 min
Step 4 of 6
Entity & brand signals in copy
Ambiguous names make attribution harder to interpret and measure. This step asks you to review how consistently a brand, product, and author are identified across the site, then distinguish those entity-resolution choices from the separate work of establishing authority in practice.
Core reading
- Entity Recognition Wiki
- Brand Mentions Wiki
- Knowledge Graph Presence Wiki
Self-check
- How does an AI engine decide which 'Acme Co.' a mention is referring to?
- Why are author bylines, company names, and product names a stability problem more than a creative one?
- What can presence in Wikipedia or Wikidata support, and what can it not establish?