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Intermediate Time: 12 min
Step 3 of 6

Structure: formats that support extraction

Structure should follow the information a reader or engine needs to recover, not a fixed optimization recipe. Compare the strengths of summaries, lists, tables, and FAQs, then decide where a repeated format clarifies the page and where it merely adds template noise.

Core reading

  1. Writing for AI Citation
    Playbooks
  2. GEO: Generative Engine Optimization (Aggarwal et al. 2024)
    Papers

Self-check

  • How long should a TL;DR be, and where does it belong on the page?
  • When should you use a list instead of a paragraph, and when can either format backfire?
  • Which structural moves have actually moved citation rates in benchmark tests, and which sound like they should but didn't?