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Platform Optimization Intermediate
Step 6 of 7

China majors

A China-facing audience moves the whole optimization question into a different building. Baidu, Doubao, Kimi, and DeepSeek don’t share crawlers, retrieval architectures, or content norms with the western majors — and translating a western GEO playbook into Chinese is not the same as building a posture for these engines. The optimization work is real, it just stops looking like the same work.

What to read for this step

  1. 百度 AI 搜索
    Platforms · coming soon
  2. 豆包（字节）
    Platforms · coming soon
  3. Kimi（月之暗面）
    Platforms · coming soon
  4. DeepSeek
    Platforms · coming soon

After this step, you should be able to answer

  • Which of the four has the scale that actually matters for your audience — and which are still niche?
  • What are the access requirements: hosting, ICP, robots, and which of these are real gates vs nominal?
  • Which of these engines actually cite sources, and which only mention them by name without attribution?