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Step 1 of 7

Mapping the engines: what varies, what doesn't

Every generative engine runs the same four-step answer loop; the differences sit at each step, not in the shape. Retrieval is live for some, index-based for others. Grounding rewards different signals. Crawler control is split across multiple bots that don’t always do what their name suggests — and the bot that does the controlling often isn’t the bot whose name matches the product.

What to read for this step

  1. Answer Loop
    Wiki
  2. Generative Engine
    Wiki

After this step, you should be able to answer

  • Which steps of the answer loop vary the most across engines — and which vary the least?
  • Why can't you have one global GEO tactic that works across every engine?
  • Which axis of variation matters most for your business — citation density, distribution scale, or crawler control?