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Intermediate Time: 12 min
Step 7 of 8

Sitemap & IndexNow

Submission protocols matter only when a relevant engine or its underlying search index consumes them. Map the path from sitemap or IndexNow to each AI surface first, then invest in the submission workflow that corresponds to the indexes your audience actually uses.

Core reading

  1. Sitemap & IndexNow
    Wiki

Self-check

  • Why has IndexNow become relevant for GEO when Google still doesn't participate?
  • What role does sitemap.xml play in the search indexes used by some AI surfaces?
  • When should you submit or refresh URLs, and which downstream surfaces can benefit?