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Intermediate Time: 15 min
Step 5 of 8

Schema.org and JSON-LD

Structured data can make the entities and relationships on a page more explicit, but that is a different function from earning retrieval or citation. Use this step to define the job schema should perform, choose a suitable serialization, and verify the result machines receive.

Core reading

  1. Schema.org for AI
    Wiki
  2. JSON-LD
    Wiki
  3. Schema Implementation
    Playbooks

Self-check

  • Which Schema.org types matter most for AI discoverability?
  • Why is JSON-LD the recommended serialization over Microdata and RDFa?
  • How do you validate that schema is actually parsing the way you intend?