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Technical GEO Intermediate
Step 5 of 8

Schema.org and JSON-LD

Schema doesn’t move you up an AI’s citation list — that’s the most common misconception in this whole layer. What it does is make you parseable as an entity: who you are, what you sell, who your authors are, what relates to what. That’s a separate gate, and it’s the one schema actually opens.

What to read for this step

  1. Schema.org for AI
    Wiki
  2. JSON-LD
    Wiki
  3. Schema Implementation
    Playbooks · coming soon

After this step, you should be able to answer

  • Which Schema.org types matter most for AI discoverability?
  • Why is JSON-LD the recommended serialization over Microdata and RDFa?
  • How do you validate that schema is actually parsing the way you intend?