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Content GEO Intermediate
Step 1 of 6

E-E-A-T for AI

E-E-A-T was never a ranking factor and isn’t an algorithmic score; it’s the trust gate that decides whether a passage from your page is worth using once an engine has chosen to use anything. Pair it with citability — the shape gate — and you have both halves of grounding; without both, the work that gets you trusted may not be the work that gets you lifted.

What to read for this step

  1. E-E-A-T
    Wiki
  2. What Evidence Do Language Models Find Convincing? (Wan et al. 2024)
    Papers

After this step, you should be able to answer

  • How does an AI engine 'see' E-E-A-T signals — and how is that different from Google's quality raters?
  • What does it mean that E-E-A-T is orthogonal to citability — why do you need both?
  • What did Wan et al. find about which signals LLMs treat as 'authority' — and which they ignore?