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Intermediate Time: 12 min
Step 1 of 5

The GEO metrics framework

Metrics are useful only when their definitions match the decision a team needs to make. Start with the business question, compare how available tools define each measure, and document which values are decision-making KPIs versus observations used for diagnosis and communication.

Core reading

  1. GEO Metrics
    Wiki
  2. GEO: Generative Engine Optimization (Aggarwal et al. 2024)
    Papers

Self-check

  • Which of the ten metrics belong to your KPI set, and which are health metrics worth watching but not reporting?
  • Why are cited-source order and brand-mention order two different definitions of 'average position'?
  • Which vendor's metric definition matches the business question you're actually trying to answer?