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Measurement Intermediate
Step 1 of 5

The GEO metrics framework

What gets measured shapes what gets optimized — and what gets reported as “success”. The catch is that vendor definitions disagree, often quietly. Pin down which of the ten core metrics map to your actual business goal before you buy a tool, or the tool’s default definition will become your goal whether you intended it to or not.

What to read for this step

  1. GEO Metrics
    Wiki
  2. GEO: Generative Engine Optimization (Aggarwal et al. 2024)
    Papers

After this step, you should be able to answer

  • Which of the ten metrics belong to your KPI set, and which are health metrics worth watching but not reporting?
  • Why does 'average position' have two non-equivalent definitions in GEO — cited-sources order vs brand-mention order?
  • Which vendor's metric definition matches the business question you're actually trying to answer?